EDITOR David W. Fuller 425-313-8510 firstname.lastname@example.org
DEPUTY EDITOR, DIGITAL
Stephanie E. Ponder 425-427-7134 email@example.com
DEPUTY EDITOR, INTERNATIONAL
Tim Talevich 425-313-6759 firstname.lastname@example.org
DEPUTY EDITOR, U.S.
T. Foster Jones 425-313-6748 Tod.Jones@costco.com
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 email@example.com
Sylvia Youngsun Yoo, Seoul 82-2-2630-2700 firstname.lastname@example.org
Nora Wang, Taipei, 886-2-8791-9988-216 email@example.com
David Wight David. Wight@costco.com
Will Fifield firstname.lastname@example.org
Steve Fisher Steve.Fisher@costco.com
Hana Medina email@example.com
Adil Abergel, Rhonda Abrams, Karen Asp, Ben Bennett,
Deborah Herlax Enos, Maria Bellos Fisher, Mia Geiger,
Rachel Goodwin, Yael Grauer, Ralph Grizzle, Rachel Hartman,
Brad Herzog, Jenna Hipp, Susan Hirshorn, Amanda Horowitz,
David Horowitz, Chye-Ching Huang, Harold Lancer, Laura Langston,
Heather Larson, Erik J. Martin, Christianna McCausland,
Daniel J. Mitchell, Sherrie Newman, Suze Orman, Orlando Pita,
Mayh Quynh, J. Rentilly, Matthew Robb, Don Sadler, Fran R. Schumer,
Karin Slaughter, Stephen Sollitto, Paul Vachon, Jessica Wu
ART DIRECTOR Doris Winters firstname.lastname@example.org
ASSOCIA TE ART DIRECTOR Lory Williams email@example.com
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
Pam Sather firstname.lastname@example.org
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda email@example.com
MaryAnne Robbers firstname.lastname@example.org
Jane Klein Shucklin 425-313-8277 email@example.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 firstname.lastname@example.org
Melanie Woods 425-313-2558 email@example.com
Jordan Maughan 425-313-6969 firstname.lastname@example.org
NATIONAL ADVERTISING REPRESENTATIVES
West: Frank Colonno 201-962-2759 email@example.com
Texas: Nuala Berrells 214-660-9713 firstname.lastname@example.org
Northeast: Frank Colonno 201-962-2759
Midwest: Harold Leddy 847-446-8764
Marshall Leddy 763-416-1980
Rossie Cruz 425-313-6715 email@example.com
CIRCULATION / EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 firstname.lastname@example.org
D. Ted Harris 425-313-2937 email@example.com
P. O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027.
Copyright © 2013 Costco Wholesale.
from the publisher’s desk
THIS ISSUE OF The Connection has a variety of articles
to help you make the most of the summer.
The summer travel and vacation season is in full
swing. Before you hit the road, be sure to read the tips for
healthy travel from certified nutritionist and author
Deborah Herlax Enos on page 51.
If you enjoy road trips with your family, RV travel
could be an affordable way to see many sites in our beau-
tiful country. Brad Herzog offers some great suggestions
and resources for RV owners on page 75. If you are con-
sidering purchasing an RV, be sure to check out Costco’s
RV financing program under “Services” on Costco.com.
Cruises are also a great choice, with activities for all. Costco Travel offers many
cruise options, including Disney cruises featuring the AquaDuck “water coaster”;
Norwegian Breakaway’s multistory Aqua Park and sports complex; and Royal Caribbean’s surfing simulators and ziplining! You can read more about Costco’s cruises on
page 77 or by clicking on “Travel” on Costco.com.
July also means family gatherings, picnics and Fourth of July barbecues. Tips on
creating memorable outdoor feasts, recipes and important food safety advice to help
keep your family healthy start on page 70.
July is furniture month at Costco. In July, after the summer seasonal merchandise
is gone, we have space in our warehouses for our furniture collection. Our For Your
Home section, starting on page 29, is filled with helpful articles and a peek at some
of our new items, including a multifunction sofa and several other multipurpose furniture items, such as home office systems, storage ottomans, trundle beds, armoire desks,
media consoles and more, to help you cut clutter. Costco.com offers home delivery
and setup of additional furniture pieces and mattresses.
Finally, as we prepare to celebrate our country’s independence, we offer our sincere
thanks to the brave men and women who have served our country. Happy Fourth of July
from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
JULY 2013 The Costco Connection 7
LOOKING AT TOM WOLFE on the cover this month
made me think of wildflowers, which made me think
of something I call “the lawn-mowing approach to management.” This is the approach in which all blades of
grass (read: employees) are cut to an even height.
But where are the wildflowers?
There is an understandably irresistible force within
a large-scale management (be it corporate or otherwise)
to aim for contentment within its workforce. Yes, we all
want to be happy. We all want our employees and co-workers, even our bosses, to be happy. But there is a big,
BIG difference between being happy and being content. Contentment has to do with
liking the status quo.
No, repeat, no great advances in Western culture have ever been initiated by people
who were content.
Were the people boarding the colony-bound ships in 17th-century Southampton,
England, content with their lot in Europe?
Were those who contrived—and, yes, connived—to construct America’s transcontinental railroads content with the horse and buggy?
Was it contentment with their lot as earthbound creatures that drove Orville and
Wilbur Wright to help mankind take its first small hop into space?
And so it goes with the creation of great companies. Think of IBM, of General
Electric (built around the inventions of Edison), of Disney and, dare I say, Costco.
The act or process of innovation carries within it a necessary dissatisfaction. A great
company endures, and is often transformed, with the help of the dissatisfied, the maverick, the nonconformist, the wildflower, the Tom Wolfes of the world. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
David W. Fuller