Bees for hire
GARY BROWN PHOTOGRAPHY
New drivers get a break
Jackie Kurtz and her bumper crop.
WHEN THE OLDER of Jackie Kurtz’s two
sons learned to drive, she asked the
Maryland Motor Vehicle Administration
(MVA) for a “ROOKIE DRIVER” bumper magnet
for his car. The MVA had given out the
magnets in the past, to urge drivers to give
newbies a break. But to Costco member
Kurtz’s disappointment, the MVA had run
out of funding for the program.
Kurtz saw the value of the magnets and
wanted one for her son. She set out to have
one made, only to discover that printing just
one would cost close to $100. Sticker-
shocked, Kurtz had an idea: If she wanted
the magnet, she reasoned, other parents
must want them too. So Kurtz, a travel con-
sultant with no design experience, designed
black-and-yellow magnets that said, “NEW
DRIVER, PLEASE BE PATIENT.” Then she had 200
magnets made. Word of mouth spread
about the magnets, parents started to order
them and she was in business.
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