Red, white and true
©AMANDA HOROWI TZ MEDIA, LLC
David Horowitz is
a leading consumer
Horowitz is the
CEO of Fight Back!
and co-founder of
Email David and
Amanda at info@
WANT TO BUY American-made products? How
can you tell if a product is really “Made in the USA”
like it claims?
The Federal Trade Commission (FTC) is the
nation’s consumer protection agency. In order for a
product to claim it is “Made in the USA” in its
advertising or on its packaging, it must comply
with the FTC’s Enforcement Policy Statement,
which aims to protect consumers from being misled. The FTC regulates whether “Made in the USA”
claims are truthful.
FTC’s Enforcement Policy Statement requires
any “Made in the USA” claim to be unambiguous so
that it leaves an accurate impression on consumers.
With very limited exceptions, this policy applies to
all products advertised and sold in America. Other
laws apply to fur, woolens, automobiles and textiles.
Under the F TC’s Enforcement Policy Statement,
a product must be “all or virtually all” made in
America, meaning that only a small amount of foreign content is used in making the product.
Products are evaluated on a case-by-case basis, and
the FTC considers different factors, depending on
the product. Where the final assembly of a product
takes place and how far back in the production
chain the foreign content is used is taken into consideration.
Companies must be able to document any
“Made in the USA” claim they present. Documentation depends on the specific product that’s being
evaluated. Using symbols such as a flag or map on
a product label might convey a “Made in the USA”
claim and are looked at in the context in which
If you suspect a violation of “Made in the USA”
claims requirements, you can file a complaint with
the FTC at www.ftc.gov. However, evaluating
whether a “Made in the USA” claim is false can be
difficult. Julia Solomon Ensor, enforcement attor-
ney at the FTC, says, “The accuracy of a ‘Made in
the USA’ claim is extremely difficult for a consumer
to verify. A consumer is unlikely to be able to deter-
mine whether a ‘Made in the USA’ claim is true or
false simply by looking at a product.”
Most complaints of “Made in the USA” labeling
violations submitted to the FTC are filed by com-
petitors. “Companies often have insights into their
competitors’ manufacturing and importing that the
typical consumer would not have. As a result, these
companies can more effectively evaluate the truth
of their competitors’ claims, and file complaints
where appropriate,” Ensor says.
If the FTC determines that a “Made in the
USA” claim is deceptive, a business can be fined or
the agency can ask for consumer redress.
While Fight Back! does not endorse the following websites, they contain information on
American-made products that may be useful: www.
madeusafdn.org, www.madeinusaforever.com and
Buying American owned
Just because a company’s products are
American made doesn’t mean the company is
American owned. For example, Firestone and
7-Eleven are foreign-owned companies.
If buying American-made products made by
American-owned companies is important to you,
you will have to do some research into a brand’s parent company. There are paid services online that provide information. However, you can get information
on your own, free, with a simple online search putting in the terms “xyz parent company” or “xyz
owned by.” Google Finance, the U.S. Securities and
Exchange Commission and your Secretary of State’s
website are some other helpful resources.
What do you do to be a proactive consumer?
Send us your photos, videos and comments on Facebook, Instagram and Twitter marked #IFightBack
#Costco and we’ll retweet and share them. C
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Please note that we at Fight Back! are not licensed
professionals in any ;eld. If you are seeking advice,
you should consult with your own licensed professional.
We do not assume any liability or responsibility for
the interpretation, application or accuracy of any
theft from your car
A THIEF CAN smash a car
window and steal your personal property in a matter of
thefts from automobiles can
be avoided by taking the
• Don’t leave valuables
in your car unattended. It’s
not enough to hide items in
the trunk, in the center console or under the seat, or to
cover them with a towel.
Thieves case parking lots to
see where a potential victim
hides valuables so they can
be easily accessed.
• Don’t leave mail in
your car. A thief can use
financial statements and
other personal information to
steal your identity.
• Don’t keep your vehicle registration card in your
car. A thief can use it to make
a fake title and get a title loan
against your vehicle. Keep a
copy of it on your person and
the original in a safe place.
• Don’t leave an empty
GPS mounting device or electronic cables and accessories
in your car. It’s a hint you
have electronics inside.
• Park your vehicle in
well-lit areas with pedestrian
• Activate your car
alarm as a deterrent.
• Always lock your vehicle and close your windows
and your sunroof.
• Don’t leave house keys
or a garage door opener in
your vehicle. A thief can steal
property from your vehicle
and your home. C
© 2013 AMANDA HORO WITZ MEDIA, LLC ALL RIGH TS RESERVED
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