ish,” says Mastervich, adding that the program
can help match local businesses with nearby
printers. Many printers and marketing service
providers can not only help produce and print
Every Door Direct Mail pieces, he says but
also get those mailings to the Postal Service
EDDM offers two options:
• Every Door Direct Mail—Retail®.
Most local businesses choose this service, says
Mastervich, because it’s USPS’s simplest, most
cost-effective option. Every Door Direct Mail
—Retail lets you send up to 5,000 mailpieces
a day per ZIP code. And, using the approved
Every Door Direct Mail—Retail indicia, you
don’t need to purchase a postage permit.
• Every Door Direct Mail®. This option
is designed for businesses that send larger
mailings using a mailing permit. With this
option, you need a postage permit and entry
into a Business Mail Entry Unit. This option
is great for announcing new store openings,
sales or other major events. You can also
reach homes during the week for a weekend
event. And, there’s no need to print names
and addresses on every mail piece.
Businesses wanting to get more information about EDDM can visit USPS.com and
click “Business Solutions.” For a free kit, go to
LOCATION, LOCATION, LOCATION
CONTINUED FROM PAGE 25
Answers to Mr. ZIP quiz (questions on page 25)
TV commercials told kids that if they’d
add a ZIP code to Santa’s letters, the
big guy would get them faster. FYI:
The ZIP code for North Pole, Alaska,
1. Several employees, including Robert
Aurand Moon, a career postal worker
in Pennsylvania, suggested a national
coding system as early as the 1940s.
In 1962, a committee was appointed
to study coding alternatives and to
recommend a plan for adoption.
Numerical mail systems had been
previously used in Germany, the UK
6. Slightly more than 42,000 ZIP codes.
2. Harold Wilcox, son of a letter carrier
and a member of the Cunningham &
Walsh advertising agency, first created
Mr. ZIP in a bank-by-mail ad campaign
for a New York bank.
7. The first number represents a general
geographic area of the nation, “0” in
the East, moving to “ 9” in the West.
The next two numbers represent
regional areas, and the final two
identify specific post offices. The ZIP+ 4
code allows mail to be sorted to a
specific group of streets or a high-rise.
Today, the codes extend beyond mailing
and are part of the nation’s 911 emergency system.
3. Zoning Improvement Plan. After World
War II, with business expanding, the
pre-ZIP system wasn’t effective with
new and large volume mailings of
advertisements and periodicals.
8. No city has that ZIP code, but Ketchikan,
Alaska, is closest with 99950.
4. That bar code is printed on the mail
piece to make it easier for automated
machines to sort, plus it’s required for
postal automation discounts.
Zippy (Mr. ZIP’s nickname) can now
join AARP, but retirement? No way. Mr.
ZIP is too busy helping to zip along about
153 billion pieces of mail this year.—ES
5. To achieve widespread acceptance of
the ZIP code, postal officials did a
media blitz. Print advertisements and
The Costco Connection
Costco members can purchase “Forever”
stamps, as well as envelopes and other
mailing items, at Costco. Envelopes, mail
carts and mail vaults are available on
*Among OTC medicine for migraines. Wolters Kluwer Health, 2012.
©2013 Novartis Consumer Health, Inc.
©2013 Novartis Consumer Health, Inc. U_05361-00
WAREHOUSE/ COSTCO.COM | AVAILABLE NOW
Item #781043 (Extra Strength), #720393 (Migraine)