The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027.
Copyright © 2013 Costco Wholesale.
Stephanie E. Ponder 425-427-7134 email@example.com
DEPUTY EDITOR, INTERNATIONAL
Tim Talevich 425-313-6759 firstname.lastname@example.org
DEPUTY EDITOR, U.S.
T. Foster Jones 425-313-6748 Tod. Jones@costco.com
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle. Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 email@example.com
Sylvia Youngsun Yoo, Seoul 82-2-2630-2700 firstname.lastname@example.org
Nora Wang, Taipei, 886-2-8791-9988-216 email@example.com
David Wight David. Wight@costco.com
Will Fifield firstname.lastname@example.org
Steve Fisher Steve. Fisher@costco.com
Hana Medina email@example.com
Janet Attard, Mindy Charski,Chrystle Fiedler, Hope Katz Gibbs,
Susan Hirshorn, Amanda Horowitz, David Horowitz, Laura Langston,
David Maricich, Erik J. Martin, Harvey Meyer, Penny Musco,
Suze Orman, Paul R. Pillar, Debra Prinzing, J. Rentilly, Neil Richards,
Matthew Robb, Tracy Schneider, Rachel Stafler,
Irene Middleman Thomas, Laura Arcuri Ware
ART DIRECTOR Doris Winters firstname.lastname@example.org
ASSOCIATE ART DIRECTOR Lory Williams email@example.com
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
Pam Sather firstname.lastname@example.org
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda email@example.com
MaryAnne Robbers firstname.lastname@example.org
Jane Klein Shucklin 425-313-8277 email@example.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 firstname.lastname@example.org
Melanie Woods 425-313-2558 email@example.com
Jordan Maughan 425-313-6969 firstname.lastname@example.org
NATIONAL ADVERTISING REPRESENTATIVES
West: John Iavarone 415-264-6757 email@example.com
Texas: Frank Colonno 201-962-2759 firstname.lastname@example.org
Northeast: Frank Colonno 201-962-2759
Midwest: Harold Leddy 847-446-8764
Marshall Leddy 763-416-1980
Rossie Cruz 425-313-6715 email@example.com
CIRCULATION / EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 firstname.lastname@example.org
D. Ted Harris 425-313-2937 email@example.com
P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
from the publisher’s desk
SEPTEMBER IS A month of changing seasons, routines
and priorities. This issue of The Connection features lots of
tips and articles to help you make a smooth transition.
As you prepare to watch fall football games, you may
want to stock up on some of the great local craft beers or
Kirkland Signature™ beers available in many Costco warehouses. In our cover story, on page 27, you can meet several
Costco members who have turned their hobby into successful craft beer businesses.
September is National Preparedness Month. Have you
prepared a plan for your family if you are faced with an
emergency? Our story on page 55 explains how to create a
plan and organize supplies that may help your family survive emergencies. On page 57,
you’ll also find great tips to help you plan for your pets. Our warehouses and Costco.com
are stocked with many of the supplies that you will need.
A little yardwork in September will pay off with a beautiful yard next spring. Fall is a
great time to plant trees and shrubs. It is also the best time to plant bulbs, as told in our
story on page 61. Spring-blooming bulbs, shrubs and gardening supplies are available in
our warehouses and at Costco.com this month.
Fall’s cooler weather means it’s almost time to pull out warmer clothing and perhaps
buy some school clothes for the kids. Our warehouses have the latest fall and school fashions. We recently added apparel to our website, where you will find a variety of boys’ and
girls’ clothing, including school uniforms. We also carry men’s and women’s clothing
online, including plus sizes. Tips for updating your wardrobe are in the story on page 63.
Many Costco members will soon be packing school lunches. Did you know that the
average American child eats more than 1,500 peanut butter and jelly sandwiches before
graduating from high school? Our Kirkland Signature peanut butter tastes great and is
tested several times to make sure it is safe for your family. Read more about our top-quality peanut butter on page 78.
Happy fall and first day of school from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
HAVE YOU NOTICED how, in the pages of this magazine, we often identify people as being Costco members?
We do that to emphasize that Costco is, indeed, a club.
A club with a lot of members from many walks of life.
In this issue alone you can learn about these fellow
• Marc Gordon, author and founder of Fourword
Marketing (page 11)
• Professional photographers Tony Rizzuto, Leigh
Beisch and Michele Celentano (page 20)
• Garrett Marrero, who began Maui Brewing, and
several other craft brewers who have turned their brewing passion into profits (profiled
in our cover story on pages 27 through 31)
• Nora Gedgaudas, a board-certified nutritional consultant (page 49)
• Disaster survivor Sally Strackbein and disaster expert and author Arthur Bradley
• Ranee Ramaswamy, who has brought her native India to the United States in the
form of Bharatanatyam, the oldest discipline in Indian dance (page 100)
Well, I did say “many walks of life.” And that is the point. You just don’t know who
you might run into during your visit to Costco—a famous actor, your favorite newscaster,
your doctor, a long-lost friend.
Which leads to an interesting question: What might all of these people have in common? It seems logical to assume that it is an understanding of value. And that means an
appreciation of quality, since there can be no worthwhile value without good quality.
Clubs nearly always are self-selecting slices of demography. Having chosen the
Costco Wholesale membership club as a slice of your shopping life, you can see you are
in good company. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.