CONSIDER THESE budget-friendly
; Barter with a pro. You could swap
your products or services for photographs
of your staff at work or play.
; Purchase stock photography.
Images that have already been created
can add zing to text posts.
; Feature user-generated content.
Ask your customers to submit relevant
photos that represent the best of your
Want help? DO: DON’T:
Use a simple background. Position
your subject in soft, even light. Use
common photo editing tools to make
skin tones look healthy. Smile!
Take the shot in an area with busy
backgrounds. Cross arms—crossed
arms can make a subject seem less
knees, wrists or other joints, he adds.
7. Keep your audience in mind. “Try
and think of what would appeal to Joe
Consumer, then craft a fun or interesting message around that,” says J Frederick, executive
creative director at RD&F Advertising in
Dallas. Instead of a gym posting a picture of
new supplements, for instance, he says, it could
post one of a member who recently lost weight
after taking supplements and working with an
expert trainer. “Be interesting,” Frederick says,
“and people will be interested.” C
Dallas-based freelancer Mindy Charski
(@mindycharski on Twitter) specializes in
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