IN TWO SHORT YEARS, the Small
Business Administration’s signature program
to boost women contracting is enabling
female business owners to stand out from
the competition and access more contracting
opportunities than ever before. A new survey by American Express OPEN reveals that
two-thirds of women-owned firms ( 67 percent) find the women-owned small business
(WOSB) certification useful in seeking contracting opportunities. This is up dramatically from 37 percent who found the
certification useful two years ago.
Now in its third year, the report—
Women-Owned Small Businesses in Federal
Procurement: Building Momentum, Reaping
Rewards—provides an in-depth view of
WOSB federal contractors.
Additional findings from the report:
• Women contractors are more likely to
have a special procurement designation or
certification for their business. The most likely
certification that women-owned businesses
have is getting on the U.S. General Services
Administration Schedule, which 23 percent of
employee feedback on what will help
them deliver better results for the brand
and customers. Follow through and take
action on their requests.
Light the path. Make the case that
your business should be seen as not
just a job, but a place to have a career.
Communicate to employees about the
opportunities for growth within the brand
and establish programs that guide high
performers along a path that helps them
to reach high status, responsibilities and
compensation in the organization.
Always be canvassing. Managers
should be able to articulate their ideal
employee profile. Create a workforce with
your ideal work ethic by identifying and
reaching potential employees, communicating benefits to potential employees
and enticing high-performing employees
to identify others similar to them and
communicate the brand promise.
For more information, go to www.
women contractors have done.
• Women contractors are still investing
less than men contractors. In 2012, women-owned firms spent $112, 112 pursuing federal
contracts, compared to the $137,040 investment made by men-owned firms.
• Female contractors are newer to the
marketplace. On average, active small-business contractors have been in the federal
procurement marketplace for 9. 2 years, while
female contractors have been pursuing contracts for an average of 8. 2 years.
To read the report, go to www.women
able.com and search “WOSB contracts.” C
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