The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027.
Copyright © 2014 Costco Wholesale.
PUBLISHER Ginnie Roeglin email@example.com
Tim Talevich 425-313-6759 firstname.lastname@example.org
DEPUTY EDITOR, U.S.
T. Foster Jones 425-313-6748 Tod. Jones@costco.com
DEPUTY EDITOR, INTERNATIONAL
Stephanie E. Ponder 425-427-7134 email@example.com
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 firstname.lastname@example.org
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Nora Wang, Taipei 886-2-8791-9988-216 firstname.lastname@example.org
David Wight David. Wight@costco.com
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Steve Fisher Steve. Fisher@costco.com
Hana Medina firstname.lastname@example.org
Annette Alvarez-Peters, Paul and Sarah Edwards, Lisa Evans,
Scott Farrell, Chrystle Fiedler, Susan Fiske, Peter Glick,
Marcy Goldman, Rachel Hartman, Susan Hirshorn,
Amanda Horowitz, David Horowitz, Adrienne Jordan,
Erik J. Martin, Dr. Steven Masley, Harvey Meyer, Sherrie Newman,
Kate Parham, J. Rentilly, Marc Saltzman, Fran Schumer,
Christina Hernandez Sherwood, Eric Taub, Joshua Zeitz
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Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
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from the publisher’s desk
THE WINTER DOLDRUMS of February are brightened a
bit by Valentine’s Day on February 14. Originally a liturgical
celebration, St. Valentine’s Day later evolved into a day associated with romance. Lovers expressed their affection by
giving each other flowers, candies and “Valentine’s” cards.
Those traditions continue today in many countries around
Costco members will find many wonderful ways to
celebrate Valentine’s Day, starting with the traditional gift of
flowers. Our warehouses will have an expanded selection of
roses and other flowers and arrangements. (You’ll find the
inside scoop on Costco’s floral program in our Buying
Smart story on page 80.) And Costco.com will deliver Valentine’s bouquets of long-stemmed red or pink roses in decorated vases to your loved one’s door. Be sure to place
your online order by February 7 to ensure delivery on February 12 to 13 (see page E- 1).
If your sweetheart prefers treats, Costco has a huge chocolate and candy selection in
the warehouse and on Costco.com, which offers chocolate gift boxes, baskets and towers.
Wine lovers will surely appreciate a great bottle of California Zinfandel. Costco’s wine
expert, Annette Alvarez-Peters, explores this popular wine in her feature on page 61.
If your goal is to truly dazzle, you need look no further than the sparkling diamonds
and jewelry in the warehouses and on Costco.com. You’ll find diamond solitaire or heart-shaped necklaces, brilliant diamond rings, engagement rings and wedding sets, diamond
stud earrings and many one-of-a-kind jewels.
Looking for something a little less traditional? Check out the gift card selection in our
warehouses or online. Maybe a Samsung smartphone, tablet or Smart TV? Perhaps a special romantic holiday? Costco Travel has many romantic getaways from which to choose.
Click on “Travel” at the top of our home page on Costco.com to find a wide selection of
vacation destinations and cruises.
All of us at Costco wish you a happy Valentine’s Day, from the heart. C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
HOW MUCH DO you know about the product you’re
purchasing at Costco? Sure, there’s the question of price,
and whether that sweater or sofa is the right size, style and
color for your needs. But what about the company behind
the product? Is it big or small, domestic or international,
young or old? And what is its track record?
We at The Connection like to look at the stories behind
Costco suppliers whenever we can, and do so this month in
two key areas. First is our cover profile of Samsung, the
South Korean electronics giant that has brought great inno-
vations to TVs and other gadgets in our lives. Second are
two shorter articles in our special hardware section on pages 38 and 39: the Buyer’s Picks by
Patrick McClintock about “Made in the USA” tools and by Lester Cox about his reasons for
bringing in a new Duracell flashlight.
These corporate back stories are important for a couple of key reasons. First, they
reflect an essential goal at Costco of choosing the right suppliers to partner with. Second,
we hope they provide you with a little more insight as you make your buying decisions.
Selecting a company to do business with at Costco is an incredibly complex and difficult task performed by Costco’s buyers. They must find staples that resonate with Costco
members, uncover new products that wow members as treasure-hunt items, keep an eye
out for seasonal goods and offer everything at a great value—all under the intense pressure
of keeping the number of products in the warehouse to a minimum.
It’s important to note that suppliers are required to comply with our supplier agreement
and the Costco Code of Conduct, which stipulates that they adhere to all local labor and
environmental laws and, if possible, go “above and beyond” local regulations.
Personally, I enjoy knowing more about the companies behind the products I am
thinking of buying because, for one thing, I like a good business story. But beyond that,
I like to know: Is this how I want to spend my hard-earned money? C
Tim Talevich is Editorial
Director of The Costco