By Hana Medina
THE NAME Serge Normant is synonymous with
glamour in Hollywood. The Parisian hairdresser is
known for perfecting the coifs of the A-list elite,
including top model Gisele Bündchen and actresses
Sarah Jessica Parker, Julianne Moore and Blake
Lively. His reputation as a sought-after talent for runways, award shows and photo shoots has preceded
his line of award-winning hair products (at Costco
and Costco.com) that are garnering rave reviews
among beauty connoisseurs and consumers alike.
The hair guru says he was driven to the industry at a young age. “As a kid, I was very intrigued by
hair and movement. I grew up in the ’60s, and it
was quite inspiring to see women at that time
because they were dressed to the nines, with major
structural hairdos,” he says.
At 15, he apprenticed at his childhood salon
north of Paris, and he later worked at Salon Paris.
He also taught at a salon school; Bruno Pittini and
Jacques Dessange, internationally renowned hair-stylists, were mentors.
Normant began building his own star-studded
clientele as a young stylist for French Elle and later
as a partner with salon and hair-product mogul
John Frieda. Now stateside, he’s since opened his
own salons in New York. His product line, launched
three years ago, contains ingredients that benefit
hair, as he believes that glamorous hair starts with
Normant was gearing up to style the tresses of
actress Julia Roberts (a regular client) for this year’s
Oscars when The Connection caught up with him to
talk about his products and hair trends.
The Costco Connection: What inspired your
Serge Normant: The product line for me was
something that had to happen at some point. I’ve
always loved products, and I was trying to figure out
the [hair-care] need of women at that time.
It was just a matter of trying new products that
were self-explanatory, easy to use and could really
Serge Normant talks
about Costco and
luxury for the masses
help you to get a sense of that dream that you will
see on glossy [magazine] paper. There are so many
products on one hairdo in order to achieve it. But
sometimes all you need is just one product—the
CC: How did you connect with Costco?
SN: My company got a contact at Costco who
said they were looking into doing the Beauty’s
Most Wanted project [see sidebar]. I thought it was
interesting as a concept, and I think also that luxury shouldn’t be for the privileged. It should be
accessible to a lot of people. The way you guys are
doing it is extremely smart, and there’s something
inspiring about it.
CC: Do you have a personal favorite hairstyle
that you like to create on clients?
SN: I don’t. I’m not someone who likes clones. I
love personality and I love a lot of different looks. It’s
a question of individuality. It’s a great time right now
for fashion in some ways, where a lot of things can
go and there’s not really a wrong thing to do.
CC: Are there any styles that are out of your
SN: I don’t think there’s many. But of course, if
you ask me to do a mullet today, I’d probably say,
“Maybe we can wait another year and I’ll give you
something else.” But that’s [not to say] it’s out of
my comfort zone. I may be able to do it and get it
revived! [Laughs] C
BEAUTY ADVISERS to the
stars are aligning themselves with Costco. Jenna
Hipp, nail artist; Orlando
Pita, hair designer; Dr.
Jessica Wu, dermatologist;
and Pati Dubroff, makeup
artist, have been handpicked by Costco buyers to
offer select luxury beauty
products and/or exclusive
lines of products to members via the Beauty’s Most
Nail polishes, hair-care
and skin-care products,
and makeup are among
the items members will
find from these top names.
“We want members to see
Costco as a destination for
prestigious beauty items,
just like they do for fine
wines and other luxury
products,” says Mindy
Harris, health and beauty
aids buyer for Costco.
Members will also see
more products from desirable brands such as Serge
Normant, Go Smile,
LaLicious and StriVectin,
Costco is able to offer
a great value on these
items, at prices sometimes
as much as 40 percent
less than those at high-end retailers.
Look for the Beauty’s
Most Wanted designation
on several Costco items, in
addition to the Why We ;
sticker, which details the
reasons why these top
names should be in your
beauty regimen. Select
items will also be available
Company: Serge Normant
Employees: 100 (includes
product line and salon
170 Varick, 2nd Floor
New York, NY 10013
Products at Costco and Costco.com:
Meta Luxe Hair Spray, Meta Lush Volumizer,
Meta Revive Dry Shampoo, and Healthy Hair
Collection Shampoo and Conditioner on rotation
In our digital editions:
Watch a video about volume-
enhancing dry shampoo.
(See page 13 for details.)