70 ;e Costco Connection JULY 2014
By Laura Bode
FOR ME, A trip to the eye doctor is an easy and
pleasant experience. The hardest part is trying to
narrow down my selection to just one of the many
pairs of designer frames available at Costco’s Optical
department after my exam.
Recently, Costco Optical made the eyeglass-wearing experience even more enjoyable for those
who wear progressive lenses with the introduction
of the new, state-of-the-art Kirkland Signature™ high-definition (HD) progressive lenses.
What are HD lenses?
HD lenses, also called free-form lenses, are created through a process called digital surfacing. With
digital surfacing, a computer program enables the
lens-cutting machine to more precisely cut the prescription onto each lens as it spins in the generator.
“You do see a difference with our new Kirkland
Signature HD progressive lenses; there is clearer
vision when you transition from the distance-vision
to the near-vision area within the lens,” says Art
Salas, assistant vice president of Costco Optical.
The change in the technology itself isn’t neces-
Seeing in HD
Laura Bode fills July’s
consumer reporter slot with
this behind-the-scenes look at
a Costco program. Send your
questions about this article to:
Lenses in the manual blocker,
where alloy is applied to lenses,
forming a block that will hold
lenses in the generator.
sarily faster, just better, Art says, explaining that it
still takes eight hours from start to finish to create a
single pair of lenses.
He explains that these progressive lenses are 100
percent digitally surfaced, allowing for better cus-tomization on both sides of the lens and, ultimately,
greater comfort. “The HD technology is not just
hype,” he says. “The Kirkland Signature HD progressive lenses actually provide greater visual width
[vision side to side].”
“The optical industry hasn’t had this type of
technology upgrade for progressive lenses in more
than 30 years,” says Frank Hoffman, Costco Optical
buyer. “Costco had to make a significant financial
investment to modernize the labs with new equipment. To successfully execute a project of this magnitude, without disrupting our workflow, was a
tremendous feat. We went into this project with a
goal to deliver the best digital technology in progressive lenses without raising our prices. I am
happy to report we did just that.”
Costco Optical Centers upgrade
to high-definition lenses