The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027.
Copyright © 2014 Costco Wholesale.
®
PUBLISHER Ginnie Roeglin
groeglin@costco.com
EDITORIAL DIRECTOR
Tim Talevich 425-313-6759 ttalevich@costco.com
DEPUTY EDITOR, U.S.
T. Foster Jones 425-313-6748
Tod.Jones@costco.com
DEPUTY EDITOR, INTERNATIONAL
Stephanie E. Ponder 425-427-7134
sponder@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Sylvia Youngsun Yoo, Seoul 82-2-2630-2606 sylviayoo@costcokr.com
Nora Wang, Taipei 886-2-8791-9988-216
norawang@costco.com.tw
ONLINE EDITOR
David Wight David. Wight@costco.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve. Fisher@costco.com
Hana Medina hanamedina@costco.com
Christina Guerrero
cguerrero2@costco.com
COPY EDITOR
Miriam Bulmer
CONTRIBUTORS
Jeffrey Dorfman, Marc Edelman, Paul and Sarah Edwards,
Chrystle Fiedler, Amanda Horowitz, David Horowitz,
Daniel Johnson, Dr. Sanaz Majd, Sherrie Newman, Suze Orman,
J. Rentilly, Marc Saltzman, Lucy Saunders, Kirsti Sharratt,
Steven Van Yoder, David Ward
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
DIGITAL ASSET COORDINATOR
D. Ted Harris
dtharris@costco.com
PRODUCTION MANAGER
Pam Sather
psather@costco.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
COLOR SPECIALIST
MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATORS
Kelli Critchfield 425-416-6235
kcritchfield@costco.com
Alexandra Van Ingen 425-313-2558
avaningen@costco.com
ADVERTISING ASSISTANT
Lauren Rountree 425-416-5169 lrountree@costco.com
ADVERTISING COPYWRITER
Bill Urlevich 425-313-2877 burlevich@costco.com
NATIONAL ADVERTISING REPRESEN TATIVES
West; Texas/Northeast: Frank Colonno 201-962-2759
fcmediapartners@optonline.net
Midwest: Harold Leddy 847-446-8764
harold@leddyandassociates.com
Marshall Leddy 763-416-1980
marshall@leddyandassociates.com
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
CIRCULATION / EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 connection@costco.com
COSTCO WHOLESALE
P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
Email:
connection@costco.com
from the publisher’s desk
Ginnie Roeglin
WHEN YOU STAKE your reputation on something, it
has to be great. Such is the case with Kirkland Signature,™
Costco’s private-label brand. Unlike the generic house
brands of many retailers in the past, our Kirkland Signature
products represent top quality that meets or beats that of
comparable national brands, and at a much better value.
We are very proud of our selection of Kirkland Signature
items, from men’s dress shirts, pet foods, vitamins and fresh
food items to cleaning products, baby products and more.
My first grandchild was born a few weeks ago, and I
have stocked up on Kirkland Signature diapers and wipes.
Our hypoallergenic baby wipes, made by longtime Costco
supplier Nice-Pak, are made with Tencel, a sustainable plant-based fiber that is both strong
and soft. As with all Kirkland Signature items, we continuously improve our wipes with
the latest technology and small improvements that make a difference. You can read more
about the goals behind our private-label brand and get the inside scoop on several
Kirkland Signature items in the special section starting on page 39.
Fall brings football games, tailgating parties, Oktoberfest and beer. Beer has become
a more sophisticated beverage than the brews I recall from my college days, with many
craft beers available to pair with different dishes. To help increase your beer savvy, we’ve
included a beer pairing guide and a few fall recipes to enjoy with beer, starting on page 60.
You’ll also find a variety of beers, including local craft beers, in many of our warehouses.
The memory of last year’s brutal winter storms, which left millions of Americans
without power for days, is still fresh in the minds of many. September is a good time to
prepare your home for upcoming fall and winter storms. You can learn about standby
and portable generators in our Buying Smart feature on page 86. You’ll find generators
available in our warehouses and on Costco.com.
Happy September from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
Tim Talevich
WOULD YOU RESPOND to an emergency, such as a
burning house, even if it meant putting your own life in
danger? The Costco members profiled in this month’s
cover story did exactly that. Our story is about ordinary
people doing extraordinary things in the course of an
ordinary day—which to me defines a hero. These particular heroes were recognized by the American Red Cross
for their outstanding deeds.
We chose to tell these stories in our September issue
because this is National Preparedness Month, promoted
by the federal government after the events of September
11, 2001. It’s a time for people and businesses to do a quick self-check to make sure we’re
all ready to respond to unexpected events.
Responding to the unexpected often involves several critical components. It starts
with selfless individuals, like the ones we’ve profiled here. It also involves organizations,
such as the Red Cross. This nonprofit aid organization is a vital fixture at any major disaster, usually arriving right behind the first responders to provide immediate relief, such as
housing and food, to the victims.
Another key part is a broader group of volunteers, such as the 400,000 U.S. Red Cross
volunteers who constitute a huge global humanitarian network. Like the everyday heroes
we profile, these volunteers drop everything to respond to emergencies.
Last, businesses play a vital role. Corporate donations finance the Red Cross’s Annual
Disaster Giving Program, enabling the organization to respond immediately to disasters
to help out people and families. Costco is among the many companies that contribute to
this fund. Also, with the support of several generous suppliers, our local warehouses supply water, food and other goods in response to local disasters when they can. It’s the least
we can do to support these heroes in our community. C
Tim Talevich is Editorial
Director of The Costco
Connection.
FRONTend
NW
