BEER. FOR MANY, it’s the libation of choice.
Between the mass-produced brands and the
myriad cra; brews on the market, there are
plenty of choices within the category. Yet,
while many like drinking beer, some don’t
care for the calories, the carbs or the sometimes high alcohol content. For them, light
beer was invented. And for those who want
more choice among light beers, Costco developed its own Kirkland Signature™ Light Beer.
“We knew that we could provide a great-
tasting light beer at a great value for our
members,” says Costco wine, beer and spirits
buyer Matt Mize. “We also felt that a 48-pack
was something unique that we could bring to
Matt goes on to point out that it took
close to a year to fully develop the item and
roll it out to warehouses.
“I would say we went through a half-
Kirkland Signature Light Beer
dozen di;erent versions before we found the
formula that delivered our target taste pro;le,”
he says. “It came down to ;nding the right
balance in the ;avor pro;le. It needed to have
a great taste with a clean, refreshing ;nish. I
believe we have achieved that.”
Costco members, it would seem, agree.
Michelle and Christian Oswald wrote, “We
recently attended our friend’s 40th-birthday
beer-tasting party and were asked to bring our
favorite beer to have guests sample and rate
based on how well we liked them. Since we
had a 48-pack of the Kirkland Signature Light
Beer at our house, my husband thought we
could spare a few to bring to the party. ;ere
were about 20 di;erent beers to sample at the
party. Everyone was shocked when the beers
were revealed and the Kirkland beer won as
best-tasting! It beat all the name-brand and
unique brewery beers! Gotta love Costco!”
Kirkland Signature Light Beer (Item
#888783) comes in a case of 48 12-ounce cans
for $21.99 (Alaska and Hawaii, $24.99). Each
can has just 105 calories and 6. 6 grams of
carbs, and is 4. 2 percent alcohol by content.
delivers the taste
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
†This product is not manufactured or distributed by Novartis AG. Bene;ber® is a registered trademark of Novartis AG.
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