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Ginnie Roeglin firstname.lastname@example.org
Tim Talevich 425-313-6759 email@example.com
DEPUTY EDITOR, U.S.
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DEPUTY EDITOR, CANADA
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from the publisher’s desk
JULY IS A month of high points. Summer is in full swing.
The weather is, for most, at the peak of perfection. And, of
course, we celebrate our independence as a nation.
Our aim at Costco is always to make it easy and pleasing for our members to get the best value for their hard-earned wages. And we are working to spread that value
around the world. As you’ll read in our cover story, beginning on page 28, Costco members in eight countries (and
counting) outside the United States have discovered the
quality and value that comes with a Costco membership.
Products available in the U.S. warehouses this month
(and many more on Costco.com) are featured throughout the magazine, starting with
our special section on furniture, where we highlight one of our furniture suppliers, the
Franklin Corporation (page 35), two Buyers’ Picks (page 37), advice from Costco member
and design guru Jennifer Adams (page 39) and tips on how to keep your leather furniture
looking fresh and new (page 39).
Costco’s Special Order Kiosks, explained in Buying Smart, beginning on page 82,
offer other great ways to enhance many of the rooms in your home, with services that
include flooring, countertops, window treatments, heating and air-conditioning systems,
and much, much more.
As we celebrate our country’s independence, it’s interesting to note the diversity within
Costco’s membership. For instance, Costco members practice many different religions that
come with certain dietary restrictions. Many Catholics abstain from meat during Lent,
many Jews eat only kosher foods and many Muslims eat halal foods. Costco offers a variety of food items that meet these different requirements. On page 57, Costco member
Yvonne Maffei explains halal foods and offers her favorite recipe for a roasted leg of lamb,
suitable for the sunset feast beginning July 17, which ushers in the end of Ramadan.
Happy Fourth of July from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
PAPER OR PIXELS? I’m sure you’ve heard, and perhaps
pondered, this modern discussion of whether printed
pages or digital text is the best way to enjoy reading and
You certainly can see the two camps in any setting—
the bus, the airport, in a cozy cabin with friends. I’ve
noticed that the divide generally seems to be this: The
younger readers are on tablets; the older ones have a book.
Boomers like me seem to bridge new and old, depending
on the material.
An article in Scientific American (“Why the Brain Prefers Paper,” November 2013)
describes the interesting advantages that reading on paper has over reading digital text
when it comes to remembering what we read. Part of the reason is that we experience
written pages differently from digital pages because of the way our brains are wired,
research suggests. Written pages are tactile, and the facing pages of a book or magazine
create a mental map that sticks with us more than a scrolling digital page. “Turning the
pages of a paper book is like leaving one footprint after another on a trail—there is a
rhythm to it and a visible record of how far one has traveled,” author Ferris Jabr writes.
Yet that trail can also be seen as being bordered by walls. Digital media offer countless
immediate links to a world of other sources, practical things like built-in dictionaries and
helpful features like adjustable font sizes. The best digital articles combine text with interactive graphics and video, because, after all, a picture is worth a thousand words.
Like most magazines that started in the traditional format—on a printed page—The
Connection is available in both media. Our members can read about the latest from Costco
in our print edition, and we also offer two digital editions: the Newsstand Edition for your
tablet or smartphone and the Online Edition for your desktop (see page 14 for details). My
thought is that, regardless of the format, it’s the content that’s most important. C
Tim Talevich is Editorial
Director of The Costco