LOOK AROUND DANE Carlson’s
blog, business-opportunities.biz, and
you’ll find not only a wealth of business ideas, franchises for sale and helpful articles on how to run a business,
but also a lot of enthusiasm.
“Passion is contagious,” Carlson
says. “The truth is, it is exciting to read
about people who love what they do so
much that they’ve devoted their lives
to it.” He should know: His love of
sharing success stories and informa-
tion has propelled him since he cut his
teeth as a blogger in 1997. “It was the
perfect medium for me,” he says. “It
must have been too many James Bond
movies in my youth, but my dream job
was to work out of a shadowy office
Carlson, 39, launched
in 2001 from his home
in Turlock, California.
“Almost immediately, my site brought
in dozens of prospective new fran-chisees,” he recalls.
“It taught me that
there are thou-
millions, of other
people out there,
like me, who were on the lookout for a
great business idea.” In 2003, his blog
began earning money, in 2005 he went
part time at his day job in Web market-
ing and in 2008 he finally quit his job
and started blogging full time.
Today Carlson lives on a farm in
Mariposa, California, just outside
Yosemite National Park, with his wife
and three boys. He publishes at least
five posts per day Monday through
Friday, but he’s able to spend time
with his family working on their farm
too. He emails Business Opportunities
to 30,000 subscribers each day, and
his blog receives 150,000 to 200,000
additional visitors each month. He
says he’s not in the business for a huge
payday but enjoys the flexibility his
work offers and the lifestyle it
affords his family.
“I love the fact that I
have helped thousands of
individuals start small
says. “I’ve inspired and
connected with people
from around the world. I
love the fact that from
my desk I can have such
a huge impact in my
own tiny way.”
BETH FELDMAN BEGAN BLOGGING while working as a publicist for CBS
Television and raising young children. Her blog, Role Mommy (role
mommy.com), offers tips, reviews, recipes and more to help moms balance work and family life. She offers the following tips for anyone bitten
by the blogging bug.
; Start as a hobby. Sites such as wordpress.com and Google’s Blogger
( blogger.com) provide easy-to-use templates to get up and running
quickly. If you have sponsors lined up and are ready to jump into it
professionally, consider hiring a Web designer to create a site that’s
unique and easy to maintain.
; Update your blog at least once a week. If you do it every day and you
really don’t have anything to share it becomes like spam and may
turn off readers.
; The key to being a successful blogger is catching people and
engaging them in conversation. Know how to navigate social media—
Facebook, Twitter, Pinterest—and connect with people, leading
them to your blog.
; Connect with other bloggers at conferences. It’s like this sorority or fraternity where you’re part of this incoming class and you’re
all going to work together to help each other grow.
; In addition to networking, sites such as outbrain
.com and taboola.com can help your blog find a
; As for sponsorship, if you write about the things you
love, brands will find you. Start writing, and start sharing
your stories. Don’t think about it as a huge moneymaker.
Anytime you think that you’re going to be a millionaire from
anything, it never happens. Let it be organic and true to you.
So you think you want to
30 ;e Costco Connection AUGUST 2015
THE BUSINESS OF BLOGGING
CONTINUED FROM PAGE 29
In our digital editions
Click here for a video offering
more tips on blogging from
Beth Feldman (see page 13