OCTOBER 2015 ;e Costco Connection 37
By Steve Fisher
NUTRIBULLET, MAKER OF NutriBullet
nutrition extractors (which break down fruits,
vegetables, nuts, seeds and other plant foods to
their most absorbable state)
wants to promote healthier
eating. And they’re putting
their money where children’s mouths are with
NutriBullet University is a healthy eating
program designed to help school-age children
improve their diets. For a 90-day period, program participants start each day with a
blended beverage made up of fruits, vegetables, seeds and other organic ingredients.
“Our whole goal is to increase fruit and
vegetable intake in kids, to actually measure
healthier changes and then to allow them to
become ambassadors for health,” says Sarah
Lefkowitz, NutriBullet’s dietitian.
The program was the idea of Colin Sapire,
CEO of NutriBullet, who wanted to give back
to the community. “Students can have a much
bigger opportunity in life when nutrition
forms a major part of the education process,”
The program was initiated in August 2013
at University High School in Los Angeles, with
40 students participating. This year, 210 students in four schools are in the program. “Our
goal is to have 2,500 students enrolled in
NutriBullet University by 2018,” says Lefkowitz.
Teachers and classes chosen for the pro-
gram receive $6,000 for produce for 90 days,
up to five NutriBullet units for classroom use
and additional units for students to take
home. The class also receives six recipes
designed by NutriBullet
dietitians, a nutrition curric-
ulum and support from the
NutriBullet University team.
Nurses assess students at
the beginning and end of the
program, measuring cholesterol levels, high-
density lipoprotein, height, weight and body
mass index. Teachers are allowed to tweak the
recipes to accommodate students with certain
“There’s a lot of work that goes into [the
program], so we need people that are passionate and understand the message of health and
the importance of feeding kids the right
foods,” Lefkowitz says.
The application process begins online at
nutribulletuniversity.com. The next application period will launch on February 1, 2016,
and will run until April 1. As part of the process, the school is required to submit a video,
no longer than five minutes, that shows the
school, why it wants to participate in the program, where the Blast Bar (the smoothie
setup area) would take place and who would
be involved (students, teachers, etc).
“Are you going to take the steps you need
to integrate the people that are important, like
the students, the principal? Can you put
together this team and show us that your
school would be a great place?” Lefkowitz
says, explaining what the video should show.
Lefkowitz says schools should be creative
and have fun with it, and emphasizes that the
video is not used publicly without consent.
And while the video is a key component of
the application, Lefkowitz explains the element of need is perhaps more so.
“Is this a community that’s underserved?
Is this a school that’s in a food desert? Is this
an area where the students are particularly
unhealthy? The primary mission of the program is to increase fruit and vegetable intake.”
Is the program working? Lefkowitz notes,
“[Students] would go home and they would
start to influence their families and the way
their families were eating.” One student,
Sierra, says, “I don’t get headaches anymore or
get hungry throughout the day. I feel like I
focus better in class.” C
NutriBullet University aims for better nutrition
In our digital editions
Click here for a video
University. (See page 12
The Costco Connection
NutriBullet systems are available in most
Costco warehouses and on Costco.com.
NutriBullet University participants
at El Verano Elementary School
in Sonoma, California, say they
have more energy and focus.