In the end, the one thing that will help
you take better photos is practice, so take
your time, experiment and take notes
to record the things you learn so you can
easily re-create your best photo setup next
time you need to shoot more images for
your online shop. C
Marlo Miyashiro (creativeartsconsulting.
com) is an artist, teacher, mentor and arts
business consultant based in Seattle.
Another way to create dynamic photos is to
take your photo from an unusual or extreme
angle (such as at direct eye level with the
item) to show the item’s depth and texture,
creating a more interesting photo that helps
your customer visualize picking up an object
and seeing it from all angles.
6Improve composition: Place your subject at an angle
To improve the composition of a photo, experiment with the rule of thirds. Imagine your
photo field divided by a tic-tac-toe grid, and
place the main focal point in one of the four
upper or lower quadrants. This forces the
viewer to scan the photo and creates more
visual interest than if the subject is centered
in the frame.
7Improve composition: Rule of thirds
Taking photos of small objects or details of
larger objects requires your camera to focus at
a shorter distance to maintain the quality of
the photo. Take better close-up photos by
enabling your camera’s macro mode (look for
a flower icon or search the focus menu), and
let your details shine.
8Get those details: Macro mode
If your photos are often blurry or just a bit out
of focus, try this simple tip: Mount your camera
on a tripod, set the camera shutter timer to its
fastest setting (usually a couple of seconds),
focus on your subject, press the shutter button,
then stand back while the camera does the
rest. Clearer photos instantly!
5Improve your focus: Auto timer for clear photos
If you take photos outside, you might find they
are often overexposed (too bright or too
washed-out looking). Conversely, if you usually
take photos indoors, you might find that your
images have a dark gray overcast every time
you photograph your products.
Adjusting the exposure value can quickly
and easily darken or brighten the photos your
camera takes with just the push of a button or
slide of a scale. It will speed up or slow down
your camera’s shutter speed by small increments to let in a bit less or a bit more light,
and is an easy fix that can be used to immediately improve the clarity of your photos.
3Brighten up your photos: Exposure value adjustment
Natural lighting is readily available and free, so
it is worth spending the time to practice managing it for photos. If you’re shooting outside or
near a window, choose overcast days or diffuse the light with a piece of translucent plastic
to avoid direct glare on your subjects. Use
pieces of foam core board to bounce the light
back into your shooting area and lessen harsh
shadows in the photo.
Artificial light doesn’t have to be an expensive proposition either. When you’re first starting out, it can easily be something as simple as
an office task lamp. Make sure to angle the
light away from your subject and bounce the
light back into the scene off a reflector, such as
a piece of white foam core board.
4Experiment with different lighting options
Costco and Costco.com offer a variety of
cameras, from point-and-shoot to high-end
models, plus accessories. And don’t forget
the printing options at Costco Photo Centers,
including the new Business Printing Service.