FROM THE EDITOR’S DESK
THE NEW YEAR gives all of us a good reason to slow way down—no,
to stop altogether—take a deep breath and look at the year ahead.
What do you want to change, achieve, become? The Connection’s
editorial team recently reviewed our mission statement, and the new
year is a perfect time to share it.
Here’s a look at our mission for you:
To serve members by being a trusted source of information
about Costco; its products, services and programs; and all the benefits of membership. As you may know, Costco doesn’t participate in
traditional advertising. Our company hopes to express itself through
our products and services, our employees and our corporate values (see “About Us” at
the bottom of Costco.com). The Connection tells that story in each edition.
To provide articles of use to our members in running their lives—both personal and
professional—and provide details on how Costco offers support in those areas. As you
navigate purchasing decisions, Costco’s goal is to help you get more for your hard-earned
money. Our Connection articles aim to assist you with those decisions.
To provide a cost-efficient means for Costco suppliers to connect with a targeted
audience of millions of Costco members. The magazine offers an excellent way for companies to showcase their latest products in Connection ads. These ads show readers the
latest products available in the warehouses and on Costco.com, and are the financial
backbone of the magazine. They can also help you make your important buying decisions.
To promote the culture and values of Costco, by showcasing the company’s practices
and efforts. We realize that consumers today want to know more when they make purchases. Who is the company behind this product? Was the item sustainably sourced, and
what about the labor that went into it? Is it safe, traceable, reliable? Do I trust that it’s of
top quality and that it really is being offered at the right price? And what about guarantees for all of this? Our stories hope to answer those questions.
Happy New Year to you all, and here’s to our commitment to helping you reach your
goals in ;;;;! C
FROM THE PUBLISHER’S DESK
T YPICALLY, JANUARY is the time I decide to get serious about my
health and make resolutions regarding diet and ;tness.
Also, typically, January has been when I fail to meet those goals,
setting o; another year of intermittent attempts at exercise and
inconsistent dietary commitments.
This time will be different. As a matter of fact, it already is.
Rather than come into January ;lled with regret over the previous
;; months, I kicked o; my New Year’s resolutions a few months ago.
I began a ;;-week diet program that let me sail through the holidays
and start ;;;; feeling more ;t.
This makes our special January health section even more relevant to me and, I hope, to all our members.
One of the biggest challenges with meeting exercise resolutions in January is that
here in the Paci;c Northwest it also happens to be the coldest and least appealing time
of year to get out and get moving. However, with the advances in technology for indoor
equipment, such as stationary bikes (page ;;) and rowing machines (page ;;), and the
proliferation of clubs and arenas that cater to those who enjoy participating in team
sports (page ;;), there are plenty of options to stay motivated and active inside.
All that movement requires proper nutrition and healthful eating habits. Protein is
a particularly important component. The Kirkland Signature™ protein bar (page ;;) is
one handy way to meet those needs, and Costco recently introduced some new ;avors.
If you want to try making your own protein snacks, you’ll ;nd information and recipes
in the For Your Table article on pages ;; and ;;.
Last, don’t forget to reward yourself. All that e;ort deserves a nice treat, and nothing
feels better after exercise than a relaxing, stress-reducing sauna (page ;;).
Whether you are just getting started on your resolutions or continuing to build on
the successes of the previous year, Costco and Costco.com are here to help you attain
From all of us at Costco, Happy New Year! C
The Costco Connection is published by Costco Wholesale. All editorial
material, including editorial comments, opinion and statements
of fact appearing in this publication, represents the views of the
respective authors and does not necessarily carry the endorsement
of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the ad
that there is such approval or endorsement. Products advertised may
not be available at all locations at the time of publication. Publishing
offices are located at 999 Lake Drive, Issaquah, WA 98027. Copyright
©2018 Costco Wholesale.
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