WHAT’S CHANGING in the way your business
accepts payments? Now, there’s more than just
accepting credit cards on a traditional countertop terminal—you can use mobile, tablet and
smart terminal solutions. And in doing so, you
can offer a key tool in today’s competitive marketplace: top-notch customer service.
An article in the October/November ;;;;
issue of Retail Info Systems magazine states that
many retailers are finding that mobile point-of-sale (POS) devices are a “key factor in improving customer engagement experiences.” The
benefits include building loyalty, improving
transaction security and face-to-face customer
interactions, and more.
Elavon, Costco’s payment processing service
provider, has a new device—the Poynt ; terminal—that can help you achieve those goals.
Benefits of mobile POS devices
First, here are some tangible benefits of
using mobile POS devices.
Reducing lines. New POS devices offer the
ability to take payments anywhere in the store.
Customer-service representatives can make a
sale on the spot without the customer having to
wait at a register. This also helps in restaurants,
where patrons can pay at their tables, and
reduces the chance of guests being brought the
Checking inventory. If a customer expresses
interest in a particular item that doesn’t appear
to be on the shelf, a service representative can
immediately look up what might be in the back
room or on order.
Gaining freedom. With numerous business
applications at your fingertips, you won’t be tied
to a desk in the back office or a register at the
front of the store. You can deal with staffing
issues, orders and more, anywhere you are.
Newer and better
If you have yet to embrace mobile technology,
or if you have but your device is not as full-featured or is showing its age, the Poynt ; terminal might be a perfect fit.
The Poynt ; terminal, a sleek, powerful unit,
fits in the palm of your hand. It’s particularly
well positioned for retail, restaurants, services
and health care, and offers these features:
• Multiple ways to pay. Works with mag-
netic strip, chip and PIN, and digital wallets.
• Fully connected. Features a variety of
• Enhanced security. End-to-end encryption and embedded Safe-T security solutions.
• Robust reporting. The Poynt HQ dashboard makes it easy to monitor sales, refund
transactions and settle with one click, and you
can connect on your smartphone or tablet.
• Register app. Simplifying the transaction
process, products are displayed neatly across
the screen, leading to fewer key-entry errors,
faster transaction times and more information
at your fingertips.
• Truly mobile. Directly connect with your
back-end infrastructure and peripherals wherever you have Wi-Fi.
• Strong support. A dedicated support team
whenever you need it, ;;/;. C
Elavon’s mobile point-of-
sale device aims to make
SECURIT Y IS NOT only
important to you and your
customers, it’s a key focus
of business regulations.
Elavon helps you meet
• With 80 percent of
card data compromises
taking place in small businesses, according to the
Payment Card Industry
Security Standards Council
org), it’s more important
than ever to protect your
business from a costly payment card data breach.
• By processing with
Elavon, you get dedicated
24/7 support to answer all
customer questions, as well
as a dedicated white-glove
customer-care service to
keep tabs on customers’
questions. All Poynt/Poynt
5 devices come with the
encrypted Safe-T security
solution, adding another
layer of security for businesses to protect themselves from fraudsters.
• Reduce the burdens
associated with PCI data
security standard compliance: Compliance is a
requirement established by
card brands to ensure businesses proactively secure
sensitive card data.
The Elavon Poynt 5 terminal is $475, plus $10 per
month for Safe-T security solutions. For more
information, call 1-888-605-2488, or go online