aniel Lubetzky isn’t your typical CEO.
Sure, he had entrepreneurial stirrings
as a kid growing up in Mexico City;
he resold candies to friends for a pro;t
and performed magic tricks as “The Great Hou-Danny” at birthday parties (a hobby he still
enjoys). But it was his father’s experience as a
Holocaust survivor that prompted Lubetzky to
make it his life’s mission to create goodness in
the world. This eventually led him to form
KIND, the company behind the popular KIND
Bar. The company’s motto is: Do the kind thing
for your body, your taste buds and your world.
Founded in ;;;;, KIND currently makes
more than ;; di;erent snack items, but it’s well
known for its original nut-based bars. “We’re the
only one of the top ;; brands with ingredients
you can see and pronounce, as opposed to ...
what the culinary industry calls a slab bar,
because they’re slabs of product, like an emulsion or a paste that goes in the [production]
line,” Lubetzky tells the Connection.
History begets history
To understand the link between doing good
in the world and a snack bar, one has to go back
to the end of World War II. After being liberated
from the Dachau concentration camp at age ;;,
Lubetzky’s father, Roman, sought refuge in
D A bite of
KIND CEO Daniel
Lubetzky explains the
beginnings behind his
by HANA MEDINA
Above: KIND CEO
Daniel Lubetzky; above
right: Members of the
marketing team share
a laugh with Lubetzsky.