by SUJA NATARAJAN
Essences are sometimes
misunderstood to be a toner
or a serum.
Although toners and essences
look similar, their purposes are
di;erent. Toners are light and
prep the skin for the rest of
the skin care routine. A toner
removes residues and balances
the pH levels of the skin.
Essences are lighter and are
used between toner and serum/
cream/moisturizer. They hydrate
as well as nurture the skin with
antioxidants, vitamins and
minerals. Serums are heavy
and concentrated, and are used
to heal skin issues like dark
spots and dull skin.—SN
© ME TAMOR WORKS / SHU T TERSTOCK
lawless, clear, radiant skin is one
of the most pursued classical
beauty standards, coveted in just
about every country. Lately, a
great deal of attention has focused on
Asian beauty products, such as K-beauty
and J-beauty. What’s the story?
The explanation lies in years of
self-care beauty rituals employing
specific ingredients and a holistic
lifestyle. Now, Asian beauty products
have taken the burgeoning Western
beauty industry by storm.
While South Korean K-beauty is
known for its innovative, affordable
beauty concepts, its conservative
Japanese counterpart, J-beauty, focuses
on a simple, minimalist and no-frills
regimen for long-term results.
Paris-based Florence Bernardin,
CEO of Information et Inspiration and
a leading Asian beauty expert, explains
that the American interest in Asian
beauty is due to its holistic approaches.
Japanese skin care focuses on skin
troubles rather than skin types. Deep-rooted tradition, natural ingredients and
a simple and practical approach are the
driving principles of J-beauty.
“It’s like the life insurance of skin
care; you don’t know why you have it
until, years later, the results pay off
tenfold,” says New York–based Costco
member Zee Gustafson, a celebrity
makeup and hair artist, of Zee Artistry.
The Japanese beauty ritual is a
double-cleansing routine that rejuvenates
the skin to return it to its natural state.
and Costco.com carry
a variety of essences,
including SK-II, Adsorb,
Lena & Lina, as well as
several other J- and