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By Suze Orman
IT’S TIME FOR THE next women’s movement—a financial one.
KIE TH LATHROP
After five New York Times bestsellers, I
wouldn’t blame you for wondering if my newest
book, Women & Money: Owning the Power to
Control Your Destiny, has anything truly fresh to say.
You bet it does. In fact, I consider this book my
most important endeavor ever.
Over the past few years I have sadly come to realize this one universal truth: While women are earning
more money than ever before, we are still struggling
to act powerfully with that money. And the repercussions of our money disconnect run far deeper than
our financial statements; they affect every woman’s
happiness. What is more valuable than that—not just
for ourselves, but for those we love?
Here’s the problem as I see it: Women’s desire to
nurture and help often leads us to make unwise
money decisions. We loan money to friends and
family, even though we don’t have enough to pay
our bills or keep an emergency cash fund. We
shower our kids with everything, even though we
don’t have nearly enough socked away for our
retirement. We volunteer our time, even though the
reality is we need to be working at least part time to
help pay the family bills.
We co-sign a loan for siblings, even though
deep down we know they aren’t going to live up to
their obligation. We gladly let our spouses, fathers,
brothers or uncles handle our money, because,
well, we just can’t seem to muster the enthusiasm
or confidence to do it ourselves. And the powerlessness follows us to work: We find it excruciatingly difficult to push for a raise or promotion,
and those of us running our own businesses agonize over increasing our rates in the fear we will
As well intentioned as these actions may seem,
they ultimately leave women powerless and often penniless. That is why I consider my new book so vitally
necessary: The power to control our destiny
depends on our ability to forge a new healthy relationship with money once and for all.
You might be surprised that my focus isn’t
just on financial matters. While Women &
The Costco Connection
Suze Orman’s new book, Women & Money:
Owning the Power to Control Your Destiny, is
available in Costco warehouses and online
Money does indeed include plenty of financial
advice, the true core of the book has nothing to do
with dollars and cents. It is all about women’s sense
I believe that to become powerful with money
women must first and foremost gain a new understanding—of who they are, who they deserve to be
and who they want to present to the world. Until a
woman learns to give to herself as well as she gives
of herself, she will never be truly powerful in her
personal life or her financial life.
Helping women achieve this transformation is
at the heart of Women & Money. If you are a
woman, I hope that reading my book will help you
improve your life.
No shame, no blame. Without an ounce of
recrimination, I show you how to recognize current
behaviors that ultimately render you powerless.
You are not on sale. The world will not value
what you do until you value who you are.
Eight qualities of a wealthy woman. You must
learn to incorporate these qualities and keep them
functioning at all times so you can create a life of
The commitments. A new, more powerful you
requires rethinking and renegotiating how you
approach the relationships you are committed to.
The save-yourself plan. The key financial
moves you need to make to own the power to control your destiny are laid out in a step-by-step five-month plan.
The goal. Every woman in America will have a
savings account she can call her own.
Every woman has what it takes to own the
power to control her destiny. It is already within
you; Women & Money is intended to help you
unearth your power. Make this transformation and
I guarantee you will be a happier, more secure
woman. In the process you will create a tremendous
legacy for your daughters and granddaughters.
Can you think of any gift that is more valuable
than that? C
See this month’s
Online Edition to
read an exclusive excerpt
from Women & Money:
Owning the Power to
Control Your Destiny. Go
to costco.com and click on