enable members to
bring home more value
By David Wight
It’s fun to encounter a member as
vehemently pro-Costco as Mike
Parsa, CEO of Parsa Properties in
Studio City, California.
His company, a 41-person real
estate and construction firm, uses
Costco for a wide variety of everyday
business products: water, janitorial supplies, office furniture, computers, TVs,
hardwood flooring for construction projects and more. After seeing how much his
company could save in the warehouse, Parsa
began trying out Costco services. Today, the company
uses 10 of those services, including credit-card processing,
prepaid overnight delivery, payroll processing, small-business
health insurance and a line of credit, Web hosting and check printing. Parsa estimates that he saves tens of thousands of dollars per
year from Costco services.
“Every service that Costco offers that I can use, I will,” he says.
“If we’re using some other service, I insist that we switch to the
Costco program. I can be certain that if Costco puts its name on
something, it’s guaranteed to work.”
Hundreds of thousands of members have wisely extended their
warehouse and costco.com savings by capitalizing on Costco’s
broad suite of service programs. In the process, they’ve discovered
how effectively Costco’s value model can be applied to services that
they use every day.