PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
MANAGING EDITOR Anita Thompson 425-313-6442
athompson@costco.com
ASSOCIATE EDITORS
Tim Talevich, Seattle 425-313-6759 ttalevich@costco.com
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Raymond Kyunghwan Kim, Seoul 82-2-2630-2703 khkim@costcokr.com
SENIOR EDITOR T. Foster Jones Tod.Jones@costco.com
ONLINE EDITOR David Wight David. Wight@costco.com
ASSISTAN T EDITOR Jacqueline Jin, Seoul jjin@costcokr.com
REPORTERS
Will Fifield wfifield@costco.com
Stephanie E. Ponder sponder@costco.com
Steve Fisher steve.fisher@costco.com
EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 connection@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
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David Schneider, Dawna Tessier
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CIRCULATION MANAGER Rossie Cruz 425-313-6715
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D. Ted Harris 425-313-2937 dtharris@costco.com
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from the publisher’s desk
Ginnie Roeglin
MAY IS A WONDERFUL month of celebrations, starting with my favorite day of the year, Mother’s Day!
Motherhood is a tough job, whether you’re a stay-at-home mom or a working mom like me. Mothers everywhere struggle with their desire to stay home with their
children versus their need for income or their desire for
challenging and stimulating work outside the home.
Many feel guilty with either choice. These days, more
than a half-million moms have figured out how to have
the best of both worlds. These entrepreneurial moms
have taken their passions and their talents and have
created rewarding and successful businesses that they run out of their homes. And an
entire industry has arisen to support and serve these women in business. You can read
more about this new generation of smart moms in our cover story, starting on page 22.
If your mom lives far away, you still have just a few more days to place your order for
our spectacular tiered bouquet of roses. She’ll be thrilled with 50 beautiful roses in a vase,
and you’ll be thrilled with the price: just $69.99! Be sure to place your order by May 9 for
Mother’s Day delivery.
May is graduation month for many schools. If you have a grad, you’ll want to check
out fresh graduation cakes in our bakeries. Our delicious sheet cakes weigh a full 9
pounds and are a great value at nearly twice the size of most grocery-store cakes. We’ll
even decorate it in your school colors! You can learn more about our cakes on page 83
or by typing “bakery” in the Search window on costco.com.
Memorial Day wraps up May with the start of the outdoor recreation and summer
travel season. Grilling season is also here! You’ll find a delicious barbecue menu to celebrate the long holiday weekend on page 37 and get tips for buying a grill and other top-quality stainless steel products on page 39. This issue also includes our annual “Summer
Recreation” section, with digital-camera tips on pages 44 and 47, and hot deals on
discounted tickets to theme parks and recreation areas around the country on page 51.
Happy Mother’s Day and Happy Memorial Day from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
EVERY SO OFTEN, a large, thick manila envelope
arrives in my mailbox at home. I know immediately it
is another selection of clippings my mother has lovingly
culled from her local newspapers. Most of them zero in
remarkably on my somewhat wide-ranging interests—
scientific breakthroughs, trends in publishing, weird
David W. Fuller is Assistant and inexplicable happenings in strange and exotic
Vice President, Publishing, and places and so on. Others I have to wonder what the
Editor of The Costco Connection. heck she was thinking about when she decided to
send them. Overall, I look forward to these gifts for
what they are—care packages.
My mother, like those profiled in T. Foster Jones’ cover story, stayed home to raise
her son, definitely the expected behavior in the early 1950s. I know she could have pursued a career had she chosen to. I know she could have taken the possibly even more
courageous course of becoming an at-home entrepreneur … had she chosen to. But she,
like all of us (except for the rare trailblazers), was a victim of her times. And once again
it seems to have taken that rollicking baby-boom generation to shake up an age-old
pattern, in this case the one that goes women stay home, men work.
Most of the women profiled in our story are younger than the baby boomers, so
I don’t want to slight the power of Generation X, but the patterns of melding home and
careers definitely were put into motion in the 1970s and ’80s. So what is next? Try imagining a world where stay-at-home dads bring as much creativity and energy to the
entrepreneurial arena as today’s mom entrepreneurs do. I know I’ll be getting plenty of
mail from men who already are “dadpreneurs.” But let’s face it, the act of men forgoing
the away-from-home work venue has not exactly become a major cultural force. Will it?
What would this mean for our culture a generation or two down the road? I don’t know.
Maybe some speculation on that will show up in the next package of clippings from
my mom. C
