AUGUST 2007 • Vol. 22 • No. 8
®
A lifestyle magazine for Costco members
DE
PAR
5 Editorials
By Ginnie Roeglin and
David W. Fuller
7 Dialogue
Letters from our readers
9 Fresh Views
Brain food for the
entrepreneur
11 Consumer Connection
By David Horowitz
13 Tech Connection
By Marc Saltzman
14 Debate
Should government
PAGE 38
play a role in managing
Beyond Tools and resources
to help members
health insurance?
VI TO PANINI
33 Arts & Entertainment:
navigate the world
Book Previews
the of Costco.
hot dogs
An appetite for adventure
BY STEVE FISHER
65 Travel Connection
Cruising Europe’s rivers
68 Member Connection
Odds and ends from
Costco members
INSIDE COSTCO
13 Tech Connection:
Blu-ray or HD DVD
27 Book Buyer’s Pick:
The Center of Everything
56 Buying Smart: Sipping smart
Kirkland Signature™ meets
TalkingRain to healthfully
wet whistles.
BY PAT VOLCHOK
58 Go hire and hire
Costco’s new member
service helps employers find
The next generation of DVDs is
here, but in different formats.
Learn about the differences.
BY MARC SALTZMAN
17 SBI delivers
Small-business advice today
from the business leaders
of tomorrow.
BY ALAN HOROWITZ
Coming of age in the 1980s.
BY DORMAN T. SHINDLER
29 A decade of Picks
Picking the brain of the person
who picks Costco’s books.
BY STEPHANIE E. PONDER
42 Who’s minding the store?
Meet Costco’s Board of Directors.
the right employees.
u
p
g
BY T. FOSTER JONES
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21 Value to the end
Universal Caskets provides an
ALSO
59 Costco Collection
66 Special Events
67 Member Services
25 Dressed by a pro
Wardrobe shrink Sarah Whittaker
Update
helps people find their style.
BY STEPHANIE E. PONDER
essential product at a fair price.
BY ANITA THOMPSON
AM Y GRIFFIN – A & K PHOTOGRAPHY
You are
what
LA, SD, M W/TX, NE, SE
MEMBER SERVICE: 1-800-774-2678
you wear 25
COVER ILLUSTRATION: VITO PANINI
