insciodsetco
IRIDIO PHOTOGRAPHY
Hail
Hathaway
Fine clothes, handsomely priced
BuyingSmart
Consumer reporter
Pat Volchok gives
a behind-the-scenes
look at Costco
products and services.
Send your questions to:
buyingsmart@
costco.com.
MANY HIGH-END CLOTHING retailers are sure to
drop their drawers when they learn that Hathaway,
the upscale casual-lifestyle clothing line for men and
women, has been added to Costco’s warehouse clothing repertoire.
Mind you, Hathaway isn’t just some new kid
on the block. It is one of the oldest dress-shirt labels in
the country, with a founding date in Plymouth,
Massachusetts, of 1837. The Hathaway label is synonymous with handsomely tailored fabrics, flawless
weaves, impeccable quality and meticulous attention
to detail. Until now it has been available only in select
boutiques and leading national clothing retailers.
Costco vice presidents Bob Pugmire and
Shannon West, who oversee the Hathaway pro-
gram, shed light on Costco’s fashion coup and what
it means for members.
“You get a great deal of quiet satisfaction out
of wearing impeccably tailored clothes,” begins
Shannon. “We wanted to add a well-established,
fashion-casual men’s and women’s clothing line
known for dependability, performance and design
to our lineup.”
Bob explains that Hathaway quality doesn’t
come easy. It begins with detailed designs and superior fabric selections, takes shape under expert
hands, passes repeated inspections and finally clears
the ultimate test: repeat customers.
Quality-assurance tests, conducted by a third-party independent laboratory, are required. The
