book
beat
publisher, who signed Jerry Remy of who bought a Mascot
the Boston Red Sox, Yogi Berra B ook to read to the baby
of the New York Yankees, i n utero.
Rusty Staub of the New It’s not bad for busi-York Mets and Ozzie Smith n ess, either. With more
of the St. Louis Cardinals to t han 500,000 books sold
writebooks. t o date, Naren projects
Naren has also made t hatby2010Mascot Books
deals with National Basket- will be publishing 25 titles
ball Association teams, p er year and generating
includingthe Dallas Mavericks , u pward of $12 million annually.
whose owner, Mark Cuban , Can the company sustain such
penned Let’s Go, Mavs! La st
year, Naren focused on t he “ If I had to growth? “I definitely think so,”
says Naren, who credits Aimee
National Football League, and in sum it up, I’d with never being at a loss for
August Mascot Books released eight new books about NFL say that good ideas. He points to her latest character, Cort the Sport, an
teams, including the Dallas teamwork anthropomorphic trophy with a
Cowboys and the Green Bay is really the positive attitude.
Packers. The National Hockey League is next on his hit list. theme of “Cort promotes three rules of sportsmanship: Try your best,
Fans seem to be eating it up. Mascot Books.” play by the rules and be a good
“What we love most about sport—win or lose,” expalins
running this company is the fact —Naren Aryal Aimee. “If I had to sum it up, I’d
that we are helping sports fans tap into say that good teamwork is really the theme of
some really great rivalries,” shares Naren, who Mascot Books. Whether we are writing about
has met more than one proud father-to-be a college or professional team, or a child com-
peting in a spelling bee, the goal is to play fair
and have a good time. I think that’s a big lesson for life, and it’s what I want my children,
and all children, to grow up knowing.” C
Hope Katz Gibbs is a freelance writer in
Clifton, Virginia, who is eagerly awaiting a
Mascot title for her college alma mater, the
University of Pennsylvania. Go, Quakers!
More Fun than a Barrel of Monkeys
Curious George
Complete Adventures
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Hardcover / Houghton Mifflin
Curious George ©& TM HMCo 2007
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