DEPARTMENTS
PAGE 18
5 Front End
BY GINNIE ROEGLIN AND
DAVID W. FULLER
The ins
and outs
of franchising
7 Dialogue
Letters from our readers
MICHAEL O’BRIEN
9 Fresh Views
Brain food for the
entrepreneur
11 Consumer Connection
BY DAVID HOROWITZ
13
The risks and rewards (and some tips,
do’s and don’ts) are captured in the
tales of Costco members who entered
the franchise world.
By Will Fifield
Tech Connection
Gadgets that say “I love you”
BY MARC SALTZMAN
16 Debate
Should there be a national
primary?
31
Book Previews
Suspense and sustenance
25 Dare to live
Too many people let fear get in the
way of living, says Dr. Ben Carson.
He hopes to help change that.
BY HOPE KATZ GIBBS
27 Book Beat:
Martin Luther King Jr. lives on
Capturing the civil rights movement
in words and music.
BY GLORIA BLAKELY
80 Me mber Connection
Odds and ends from
Costco members
29 Book Beat: Writing Mamas
Dawn Yun finds time to nurture
her child and other mothers.
BY STEPHANIE E. PONDER
30 Book Pick:
Reading historic minds
Novelist Adam Braver conjures the
thoughts of Abe Lincoln and others
around the president.
BY CHRIS PENTTILA
35 Talkin’ ‘bout my generator
A home generator has to be treated
with respect and an eye to safety.
BY WILL FIFIELD
35 Get floored
Tips on buying new home flooring.
41 It was a very good year
The 2005 Bordeaux are being touted
as among the best in decades.
BY ANNETTE ALVAREZ-PETERS
43 Tripping the world fantastic
Travel can broaden minds and help
bring people closer together.
BY RICK STEVES
44 Dream a little SeaDream
Imagine being one of just 100 lucky
passengers on a Costco-members-only privately chartered yacht.
BY RALPH GRIZZLE
INSIDE COSTCO
70 The great rebate debate
What will you do with your
American Express rebate check?
Plus, check out the new rebate
on gas purchases!
72 Buying Smart: Global produce
Ever wonder how Costco brings
summer fruit to the warehouse
in the dead of winter? Just
follow the sun.
BY PAT VOLCHOK
77 The “ex” in “executive”
stands for extra
Costco’s Executive Membership
may cost more, but it gives more.
BY STEVE FISHER
ALSO
74 What’s New
77 DHL saves on deliveries
78 Special Events
79 Costco services update
MEMBER SERVICE 1-800-774-2678
