®
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
athompson@costco.com
MANAGING EDITOR MANAGING EDITOR
MAGAZINES BOOKS
T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
Tod.Jones@costco.com
ttalevich@costco.com
ONLINE EDITOR
David Wight David. Wight@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Raymond Kyunghwan Kim, Seoul 82-2-2630-2703 khkim@costcokr.com
ASSISTANT EDITORS
Stephanie E. Ponder, Seattle sponder@costco.com
Jessica Jihye Han, Seoul
jhhan@costcokr.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve.Fisher@costco.com
COPY EDITOR Miriam Bulmer
CON TRIBUTORS Brian Basset, Paul and Sarah Edwards,
Susan Hirshorn, David Horowitz, Suze Orman, Harvey Meyer,
J. Rentilly, Valerie Ryan, Pat Volchok
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Chris Rusnak,
David Schneider, Dawna Tessier, Brenda Tradii
PRODUCTION MANAGER Pam Sather psather@costco.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
PRODUCTION SUPERVISOR
Elaine Emond, Ottawa elaine.emond@costco.com
COLOR TECHNICIAN MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTAN T ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATORS
Melanie Woods, Seattle 425-313-2558 mwoods@costco.com
Deborah Lipman, London 011-44-1923-830481 dlipman@costco.co.uk
Leah Clement, Ottawa 613-221-2383 Leah.Clement@costco.com
ADVERTISING SPECIAL PROJECTS COORDINATOR
Steve Trump strump@costco.com
ADVERTISING / PROMOTION COPYWRITER
Bill Urlevich
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
CIRCULATION / EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 connection@costco.com
ADMINISTRATIVE ASSISTANT
D. Ted Harris 425-313-2937 dtharris@costco.com
COSTCO WHOLESALE
P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
E-mail:
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The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product or service offered unless it is specifically stated
in the ad that there is such approval or endorsement. Products
advertised may not be available at all locations at the time of publication. Publishing offices are located at 999 Lake Drive, Issaquah,
WA 98027. Copyright © 2008 Costco Wholesale.
FRONTend
from the publisher’s desk
Ginnie Roeglin
WILLIAM WANG, founder and CEO of TV manufacturer Vizio, has an amazing success story. After he survived a horrific plane crash, his resolve helped him build
what is today a leading manufacturer of large flat-screen
HDTVs. Wang has succeeded by following many of the
same guiding principles that underlie Costco’s success,
including low prices, top quality, discipline, focus and
strong management. We are proud to sell Vizio TVs in
our warehouses and on costco.com. You can read about
William Wang’s story and vision in our interview with
him, starting on page 24.
The kids are back in school, and you can help get them off to a great start with
many of the new books and educational products in this issue. The little ones will enjoy
Jamie Lee Curtis’ eighth book, Big Words for Little People (page 42). If your child is just
starting off in school, you may want to try Jump Start World (page 38), a computerized
personalized learning system, to help your child master math and reading skills.
Children and adults alike will enjoy popular author Christopher Paolini’s latest fantasy,
Brisingr (page 41), available later this month. You’ll also find Fall Savings on back-to-school items in our warehouses and on costco.com this month, including desktop and
notebook computers, a wireless mouse and keyboard, printers, memory cards and even
lunch-bag snacks.
Fall is a great time to spruce up your home. On page 31, you’ll find our buyer’s
pick and tips for floor care. This month we also have special offers on a variety of home
products in our warehouses and on costco.com, including HDTVs, home theater seating, bedroom and dining room furniture, kitchen cabinets and appliances, cleaning
supplies and more.
Enjoy savings this fall from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
WE KEEP ADDING NEW READERS despite a trend
in the opposite direction being experienced by many
monthly magazines. So, I’d like to describe for these
newbies (and review for longer-term readers) what
The Connection is NOT.
It is not a soapbox. Unlike some corporation-
David W. Fuller is Assistant sponsored publications, The Connection is not here to
Vice President, Publishing, and rant and rave about management’s opinions.
Editor of The Costco Connection. It does not cover partisan politics. (Although each
month our Debate department looks at an issue of
national concern through balanced opinion pieces on both sides, interviews in our warehouses with our members and a straw poll of readers.)
The magazine does not offer gossip about celebrities. (Although we often feature
articles about or even by celebrities who have something worthwhile to say.)
It is not a niche publication. Instead, it is very much a general-interest publication
with articles on subjects ranging from travel to health, small business to technology,
wines to automobiles. Like our warehouses, it is pretty much a one-stop undertaking.
The Connection is not a catalog. Only a very small portion of the items we carry are
mentioned in articles or advertisements in any one issue. And the ads generally don’t even
contain prices. That’s because our buyers often still are negotiating deals at press time. We
rely on our members trusting us to always strive to have the lowest price on a product.
Finally, The Connection is not something we want cluttering your mailbox if you
would rather not receive it. In fact, we try to make it easy for you to unsubscribe or to
receive our electronic replica edition. (See “Subscription Changes” on page 7 of the
Dialogue department.)
Naturally, we’d prefer that you give us a few issues to demonstrate what The Costco
Connection IS: a membership publication that endeavors to deliver value just as Costco
does with every product it sells. C
