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The Costco Connection is published by Costco Wholesale. All
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from the publisher’s desk
YOU MAY HAVE NOTICED that your local Costco is
already fully stocked with holiday trimmings, toys, gift baskets and candies. Yes, the holiday season is right around the
corner! This issue will help you get a jump-start on your
holiday gift-giving and entertaining.
Books, music, videos and games are always popular
gifts for all ages. An expanded Arts & Entertainment section Ginnie Roeglin is Senior Vice
in this issue will help you discover what’s new. First, we can President, E-Commerce and
all learn something from the world’s richest man in the new Publishing, and Publisher of
book The Snowball: Warren Buffett and the Business of Life. The Costco Connection.
If you’re looking for fiction, our Book Buyer’s Pick is best-
selling author Michael Connelly’s 20th novel, The Brass Verdict. You’ll also find previews of
the latest books arriving in the warehouses and on costco.com, including kids’ novels and
books, self-help books, spiritual writings, biographies, histories, cookbooks and more.
Video games are hotter than ever. This year, Costco is offering the latest music video
games, including Guitar Hero and Guitar Hero World Tour, Rock Band, Lips and Disney Sing
It for your Xbox 360, Nintendo Wii or PlayStation. You can read more about the newest
music video games on page 33 and about other hot video games on page 35.
You’ll find lots of other gift ideas in our What’s New section, beginning on page 62.
We’re excited about our two new gift-card programs, which will surely be popular this year.
For the first time, we will be offering five $20 Starbucks gift cards, a $100 value for just $79.99.
And for chocolate lovers, we have two $25 Godiva gift cards, a $50 value for just $39.99.
You probably know that Costco has a fantastic wine selection. But have you checked
out our specialty cheeses? Costco has been working directly with American artisan cheese-
makers to develop an outstanding collection of handcrafted cheeses. But, because these
cheeses are all handcrafted, the quantities are limited. Be sure to check the selection each
time you visit the warehouse. You can learn more about our artisan cheese program in
Buying Smart on page 60.
Last, don’t forget to pick up candy for trick-or-treaters. Just in time for Halloween, we
have a new Costco exclusive: Chocolate Mini Favorites, mini versions of seven of the
most popular candy bars that will make even scary monsters smile! C
from the editor’s desk
David W. Fuller
A CERTAIN STATEMENT—something I heard as a
teenager—has echoed in the back of my brain for
many years and has given me occasion for consideration ever since. It was something to this effect: “He
got his personal philosophy from pop-song lyrics.” It
was meant as a slam.
David W. Fuller is Assistant There is no doubt that “doo-wop” and “sha-na-na”
Vice President, Publishing, and won’t get you very far in considering ontological first
Editor of The Costco Connection. causes. But should sources of expression as expansive
as lyrics or poetry or, say, comic strips, really be
entirely written off as lacking any potential for offering a bit of wisdom?
I believe they should not.
Our cover subject this month, Scott Adams, through his buddy Dilbert, has
done quite a bit to prove my point during 20 years of acerbic swipes at office
cubicle life. Whether it is Catbert delineating the boundaries between self-interest and
evil or Dilbert himself examining all aspects of turning the other cheek, I believe we
can easily derive worthwhile philosophical subtexts from the likes of Dilbert or Dylan.
Broad as this point may be, I have an even broader one. Considering the source is
important in the search for truth, but much less so in assembling one’s philosophy,
where truth resides in an idea—even if it may not be immediately obvious to a guy
with a skyward-bent necktie. Inspiration for the tenets of our personal philosophies,
then, is something we should be able to find in our daily lives, even on the radio and
the comics page. C