inside
costco
What’s new at costco.com
We Know
Great Cooking
Inside and Out
By Tim Talevich
THERE’S ALWAYS SOMETHING new going
on at costco.com, Costco’s online warehouse.
Exciting new products are added to the site
every day. And now Costco has introduced
some new features that make finding products, getting information about them and
making purchases easier. Here’s a look.
Product reviews
Ever wonder what other people think
about a product before you buy? Costco.com
now features product ratings and reviews
with most products. These ratings (based on
a five-star scale) and comments are submitted
by others who have purchased the product.
This type of feedback helps customers
make educated decisions about their online
purchases, says Ginnie Roeglin, a Costco
senior vice president who oversees costco.
com. “The ratings and reviews enable our
members to tap into the Costco community
to make the best choice,” she says. “They help
members hear from people who have had
firsthand experience with the product.”
The reviews also give Costco buyers
another way to evaluate products. “Product
reviews by our members offer us an invaluable tool to get feedback and make improvements,” says Ginnie. “It’s part of the Costco
commitment to 100 percent satisfaction.”
Redesigned product pages
It’s now easier to see photos, product details
and information on shipping and terms. You
just go to the product page, then click on the
appropriate tab for complete information.
A new feature on
www.costco.com
offers product
reviews and
ratings.
Easier checkout
You can now add products to your shopping cart, browse through the site and add
more, or even take some out, without having
to log in on the site. Log-in isn’t required until
you’re ready to check out, explains Robb
Walters, a Costco director who oversees
costco.com’s design. The process of registering on the site has also been streamlined.
What’s new in the warehouses
A new “In the Warehouse” section on
costco.com features newly listed products in
the warehouses that Costco’s buyers are especially excited about.
Many of the items listed here (under
“Our featured categories”) are seasonal items,
special purchases or exceptional values—the
“treasure hunt” items that help make Costco
special. You’ll also find information on Special
Events in the warehouses, locations and hours
of operation, listings of author signings, articles about Costco and much more.
Deals from Costco Travel
Members now can book many vacations
online through the new Costco Travel site. The
site features a variety of exciting vacation
packages, cruises, hotels and more—all at
incredible values.
The ability for members to book so many
vacations online is a fantastic new feature,
Robb says. In the future, even more packages
will be available to book online. Members
should always check for hot last-minute deals,
which can mean big savings. C
Item #172047
Inverter Technology
Elegant Stainless Steel Design
1. 2 cu.ft., 1300 Watts of Power
One-Touch Genius Sensor
Cook/Reheat
Inverter Turbo Defrost
WAREHOUSE ONLY
Day or night,
the image will
be clear.
Weatherproof Night Vision
Wireless Color Cameras
■ Super CMOS camera provides 420 TV line
video image ■ Built-in IR cutter improves the
image color during daytime. ■ 900 MHz
provides less interference and better video
quality ■ 27 built-in infrared LEDs provide 45
feet of night- vision range ■ Connect to VCR,
DVR or DVD-R to record ■ One-way audio
microphone built into each camera ■
Remote control included
