the transformation of the business—the ability to
have changed the direction of the research-and-development pipeline, created a services business
and developed an annuity business model based on
So as much as we focus on the financial turnaround, I think in many ways the strategic turnaround was a lot more important. It probably gets a
little less attention but has been much more “
impactful” and relevant to our ongoing success than just
getting the company financially sound.
CC: Xerox became pretty lean during the turnaround. How are you handling the current economy?
AM: If there’s any positive to a time like this, it’s
this window of opportunity to get fit, take out the
waste and really deal with whatever is not best in
class in your business.
For example, we’ve looked at ways to integrate
some of our product development into more platform approaches. We’ve done a lot with shared services in areas such as marketing and human
resources, where we believe we can serve multiple
divisions or groups with more of an integrated services concept than dedicated resources. We’ve definitely made our supply chain more efficient.
All of this is the culmination of having better
technology, better processes, better frameworks for
optimization than we had before. I think there’s a
natural curve to technology productivity that you
have to follow, and then there’s a business productivity curve that’s equally aggressive in terms of
making sure you never think you’re done.
CC: What are some of Xerox’s green initiatives?
AM: A lot of people are talking about [being green]
now, but we’ve been at it for a very, very long time.
Decades literally. It was the rationale behind … two-sided copying. We were focused on waste-free factories and environmental impact long before it was
legislated or in vogue.
We think about it in three different ways. We
think about it in terms of our own environment:
whether it’s setting standards for ourselves in terms
of greenhouse reductions or ensuring that every
operation in our world looks at carbon footprint
and ways to improve it.
Second, a big part of our services initiative now
is to help our customers use less energy, be more
effective, focus on waste reduction and print less. It
sounds counterintuitive, but it’s absolutely what
we’re helping our customers do these days with
things like solid ink, which yields 90 percent less
waste than color laser printers, or high-yield paper,
which uses 90 percent of the tree.
Third, we’ve partnered with The Nature Conservancy on forestry methods. We were one of the
founding members of the U.S. Climate Action
Partnership, which is looking to create some environmental policies. On all of those fronts we have a
long history and a lot more substance than show.
CC: Since you were named CEO, there’s been a lot
of emphasis placed on the fact that you’re a woman.
Should it mean anything different than what it
means to be a male CEO?
AM: It’s interesting. I used to sort of wish that
question didn’t come up because it came up so
much. I kind of have a different perspective on it
now. I feel very fortunate to be the CEO of Xerox,
and I think part of that responsibility is to provide
some visibility to the advancement of women.
It would be one thing if we’d reached the point
where the numbers spoke for themselves and there
was the kind of parity, or at least proved representation, but that’s not the case. You look at the handful
of women who are CEOs in the Fortune 500 and
you recognize that it’s still not a level playing field
and that it’s important to talk about.
I think it would be inappropriate if I didn’t use
the opportunity I have as a CEO to talk about the
need for business, public and private sectors to
do a better job in ensuring that women get the
right jobs, that they’re developed and that they
have opportunities to fulfill whatever career desires
they have. C
Anne Mulcahy, CEO
45 Glover Ave.
Norwalk, CT 06850
Products at Costco:
Xerox paper is available in
most warehouses. Xerox
printers, toner cartridges, ink
sticks and paper are available at Costco.com.
Comments about Costco:
“A lot of what Costco
believes in I’d like to think
are core attributes of Xerox:
the customer experience
and the longevity and loyalty
of its people. I think Costco
never loses sight of the
customer being the center
of everything they do. That
experience is so extraordinarily important that I think
it’s something we aspire to
as well.”—Anne Mulcahy
Haloid Xerox Inc. changes name
to Xerox Corporation, April 18.
Anne Mulcahy becomes
Xerox PARC (Palo Alto Research
Center) invents prototype of the
world’s first personal computer,
the Alto, with innovations
including the first what-you-see-
The Xerox Alto
is-what-you-get editor, first
commercial use of a mouse, graphical
user interface, and bit-mapped display. Its
commercial descendant was the 8010 Star.
Xerox acquires distributors
and expands its array of
products to offer more
value for small- and
Xerox receives the U.S.
National Medal of Technology, recognizing
more than 50 years of innovation. The
award is the highest honor given by
the President of the United States to
America’s leading innovators.
Xerox Corporation unveils a new logo
and a focus on connecting with businesses small to large.