Costco Connection - April 2012

Packed with Benefits New2-Box Cheeri s®

FROM A TODDLER-FRIENDLY FINGER FOOD to a heart-healthy breakfast
option*, Cheerios® has been a staple in many American households since

1941. With its high popularity, demand, and health bene;ts, members have long cherished the Cheerios® brand, and now they’ll love it even more! The new 2-box Cheerios® packages have been introduced at Costco nationwide and boast several bene;ts that will make these boxes an even greater buy – not to mention environmentally friendly!

Benefits: Smarter than your average box, the new 2-box Cheerios® package format now contains 2 individual boxes of Cheerios®, making them easier to store and easier to pour. By reducing the amount of air in each individual bag, these enhanced containers ;t 10% more cereal than before and use less packaging.

Easier to store and pour!

ITEM #522107

Value: With less packaging you can cheer on the value because the new 2-box design increases the amount of Cheerios® in every box. In fact, for around 25 cents per serving, Costco members can enjoy a delicious breakfast of Cheerios® and ½ cup of milk.

Sustainability: If a more convenient design and even better
value Cheerios® aren’t enough, the iconic yellow box has gone green—
environmentally, that is! The new 2-box Cheerios® 40.7-oz. package
is better for the environment than the previous 37-oz. item as it uses:
• Less air – the new 2 compact boxes combined fit more cereal
than the previous package!

• Less material – packaging material has been reduced by over 200,000 lbs. and saves 1,000 trees!

• Fewer trucks – more boxes fit on each truck, which takes 130 trucks off the road and reduces CO2 emissions!

We strive to provide families with a product that makes every aspect of their lives a little bit better,” said Ray Joncas, General Mills marketing director. “Whether it is providing cereal in innovative ways that are more convenient for the average household, or helping families preserve the environment, Cheerios wants to be there every step of the way.

Old Box
New Box

*Three grams of soluble ;ber daily from whole-grain oat foods, like Cheerios® cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios® cereal has 1 gram per serving.