The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027.
Copyright © 2015 Costco Wholesale.
®
PUBLISHER
Ginnie Roeglin groeglin@costco.com
EDITORIAL DIRECTOR
Tim Talevich 425-313-6759 ttalevich@costco.com
DEPUTY EDITOR, U.S.
T. Foster Jones 425-313-6748 Tod.Jones@costco.com
DEPUTY EDITOR, CANADA
Stephanie E. Ponder 425-427-7134 sponder@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Nora Wang, Taipei 886-2-8791-9988-216 norawang@costco.com.tw
Sylvia Youngsun Yoo, Seoul 82-2-2630-2606 sylviayoo@costcokr.com
ONLINE EDITOR
David Wight David. Wight@costco.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve. Fisher@costco.com
Christina Guerrero cguerrero2@costco.com
Hana Medina hanamedina@costco.com
COPY EDITOR
Miriam Bulmer
CONTRIBUTORS
Jennifer Adams, James Barrat, Laura Bode, Rita Colorito,
Dr. Peter H. Diamandis, Paul and Sarah Edwards,
Chrystle Fiedler, Susan Hirshorn, Amanda and David Horowitz,
Wendy Irvine, Aisha Langford, Yvonne Maffei, Sherrie Newman,
Suze Orman, Andrea Downing Peck, Marc Saltzman,
Rachel Stafler, Debbie Swanson
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
DIGITAL ASSET COORDINATOR
D. Ted Harris dtharris@costco.com
PRODUCTION MANAGER
Pam Sather psather@costco.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
COLOR SPECIALIST
MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATORS
Kelli Critchfield 425-416-6235 kcritchfield@costco.com
Alexandra van Ingen 425-313-2558 avaningen@costco.com
ADVERTISING COPYWRITER
Bill Urlevich 425-313-2877 burlevich@costco.com
NATIONAL ADVERTISING REPRESEN TATIVES
West; Texas/Northeast: Frank Colonno 201-962-2759
fcmediapartners@optonline.net
Midwest: Harold Leddy 847-446-8764
harold@leddyandassociates.com
Marshall Leddy 763-416-1980
marshall@leddyandassociates.com
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
ASSISTAN T CIRCULATION MANAGER/EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 connection@costco.com
COSTCO WHOLESALE
P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
Email: connection@costco.com
from the publisher’s desk
Ginnie Roeglin
JULY IS A month of high points. Summer is in full swing.
The weather is, for most, at the peak of perfection. And, of
course, we celebrate our independence as a nation.
Our aim at Costco is always to make it easy and pleasing for our members to get the best value for their hard-earned wages. And we are working to spread that value
around the world. As you’ll read in our cover story, beginning on page 28, Costco members in eight countries (and
counting) outside the United States have discovered the
quality and value that comes with a Costco membership.
Products available in the U.S. warehouses this month
(and many more on Costco.com) are featured throughout the magazine, starting with
our special section on furniture, where we highlight one of our furniture suppliers, the
Franklin Corporation (page 35), two Buyers’ Picks (page 37), advice from Costco member
and design guru Jennifer Adams (page 39) and tips on how to keep your leather furniture
looking fresh and new (page 39).
Costco’s Special Order Kiosks, explained in Buying Smart, beginning on page 82,
offer other great ways to enhance many of the rooms in your home, with services that
include flooring, countertops, window treatments, heating and air-conditioning systems,
and much, much more.
As we celebrate our country’s independence, it’s interesting to note the diversity within
Costco’s membership. For instance, Costco members practice many different religions that
come with certain dietary restrictions. Many Catholics abstain from meat during Lent,
many Jews eat only kosher foods and many Muslims eat halal foods. Costco offers a variety of food items that meet these different requirements. On page 57, Costco member
Yvonne Maffei explains halal foods and offers her favorite recipe for a roasted leg of lamb,
suitable for the sunset feast beginning July 17, which ushers in the end of Ramadan.
Happy Fourth of July from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
Tim Talevich
PAPER OR PIXELS? I’m sure you’ve heard, and perhaps
pondered, this modern discussion of whether printed
pages or digital text is the best way to enjoy reading and
obtain information.
You certainly can see the two camps in any setting—
the bus, the airport, in a cozy cabin with friends. I’ve
noticed that the divide generally seems to be this: The
younger readers are on tablets; the older ones have a book.
Boomers like me seem to bridge new and old, depending
on the material.
An article in Scientific American (“Why the Brain Prefers Paper,” November 2013)
describes the interesting advantages that reading on paper has over reading digital text
when it comes to remembering what we read. Part of the reason is that we experience
written pages differently from digital pages because of the way our brains are wired,
research suggests. Written pages are tactile, and the facing pages of a book or magazine
create a mental map that sticks with us more than a scrolling digital page. “Turning the
pages of a paper book is like leaving one footprint after another on a trail—there is a
rhythm to it and a visible record of how far one has traveled,” author Ferris Jabr writes.
Yet that trail can also be seen as being bordered by walls. Digital media offer countless
immediate links to a world of other sources, practical things like built-in dictionaries and
helpful features like adjustable font sizes. The best digital articles combine text with interactive graphics and video, because, after all, a picture is worth a thousand words.
Like most magazines that started in the traditional format—on a printed page—The
Connection is available in both media. Our members can read about the latest from Costco
in our print edition, and we also offer two digital editions: the Newsstand Edition for your
tablet or smartphone and the Online Edition for your desktop (see page 14 for details). My
thought is that, regardless of the format, it’s the content that’s most important. C
Tim Talevich is Editorial
Director of The Costco
Connection.
FRONTend
