Costco’s message of value
translates well around the globe
28 ;e Costco Connection JULY 2015
cover story
WorldwidewarehousesWorldwidewarehouses
IN PLANNING COSTCO’S international expansion, some were worried that the concept of paying for a membership to buy items in bulk might get lost in translation. Giant tubs of peanut butter, a lifetime supply of toilet paper and the means to transport and store such items are quintessentially
American, after all. But the truth is, whether you live in Seoul, Sydney, Seville or
Seattle, the value proposition is the same: A Costco membership is easily worth
the savings on everyday necessities and wow items. Plus, the Food Court’s hot
dog and soda combo translates to “a steal” (yep, it’s about a buck-fifty around the
world) no matter which language you speak.
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