BUSINESSCONNECTION
Photo tips for
BY MARLO MIYASHIRO
IF YOU OWN an online business or host an
e-commerce page on your website, you know that
the quality of your product photography can
make or break your success. After all, your photos must take the place of a potential customer
looking at your products in person.
To guide you on your journey toward a stellar
online storefront, here are eight tips and techniques to help you begin to improve your product
photos almost immediately.
Focus
Whether you use a small point-and-shoot, a fancy
DSLR or the camera on your smartphone, there are
usually menus and settings that are somewhat hidden to the everyday user. Grab the owner’s manual
stashed away in your camera’s original box (or
download one for free online) and take note of
some of the following settings and adjustments.
1Take the time to get o know your camera
2Capture truer colors: White balance
All light has color that is almost undetectable—until
you take a photo. The color of different types of lighting is most often described in terms of its temperature: “warm,” with yellow tones found in common
household tungsten lightbulbs, or “cool,” with bluish
tones from fluorescent or daylight-balanced bulbs.
Auto white balance is effective in many situations, but experimenting with in-camera presets and
creating a custom white-balance reading (if your
camera allows) can be a worthwhile exploration to
show truer colors in your images—especially if you
plan to eventually use them in print materials like
postcards or catalogs.
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