ince Casper.com launched on April
22, 2014, the company has worked
to change the online mattress-
buying experience by striving to
create a better product, giving customers a
100-night trial policy for a sight-unseen
purchase without any penalties and offering
a full refund. The approach has paid off.
The Casper team has become a leader in a
market that in the past primarily consisted
of a quick trial in a brick-and-mortar store,
with hopes for the best. The company now
boasts 250 employees in New York City, 50
in San Francisco and more in other offices in
Berlin and, soon, Toronto.
Speaking from his office in the company’s
two-floor Manhattan headquarters, Casper
CEO and co-founder Philip Krim recalls
how the company wanted to change that
retail paradigm. “We thought if we went
online we could talk directly to people about
our belief, how we created the mattress, how
we had a highly curated set of products and
just what we stood for,” he explains. “That
was really our original focus. But now
we’re expanding to where we can take our
products to market, and that’s why we’re
excited about the partnership with Costco.”
Casper’s 100-night trial is slowly
becoming a new industry standard, and
Krim says the company has grown through
strong word-of-mouth from friends and
family of a multigenerational customer
base pleased with Casper’s dedication to
comfort and proper support. The company’s
approach has been lauded by media outlets,
including Time, Fast Company and
Good Housekeeping.
S
Chasing
the dream
Casper is changing the way
people think about mattress
shopping and sleep
by BRYAN REESMAN
Revolutionizing sleep
