REACHING AMERICA’S SMARTEST SHOPPERS N 0 1 /
National Advertising Rates, USA
Rate Card No. 33 • Rates guaranteed through June 2018
Advertising Rates 2018
Spread ( 2 pages) $330,000
Full page $206,250
Half page $123,750
Third page $90,650
Discounts available.* Black-and-white rates are charged at 10% less than color.
COVERS AND SPECIAL POSITIONS The back cover, when available, can be purchased
for an additional $25,000.
Special positions can be accommodated at an additional $20,000. Special positions
include, but are not limited to, inside front and inside back covers. Applicable to
spreads, full page, two-thirds page, half page and one-third page ads.
CONNEC TION ONLINE REPLICA ISSUE CHARGE A $250 charge will automatically be
added to all contracts advertising in the Northwest region, including national
ads. The replica issue online is the Northwest version.
ADDITIONAL CHARGES No production charges will be incurred for completed
ads received in digital form. A $650 production fee will be incurred for creative
design or re-design of an existing ad. Regional plate changes are charged at an
additional $800 per region.
*DISCOUNTS Discounts may be available. Three to five contracted ads will receive
a 3% discount; six or more contracted ads will receive a 5% discount. All ads must
be booked for a 12-month period and all contracts must be submitted together.
A 3% volume discount is offered on multiple ads in the same issue except when
advertising regionally. Discount will be calculated when a second ad is booked,
and will be applied only to the lesser of the advertising rates scheduled.
Circulation and Readership
Rate base (mailed circulation only) 12,710,000†
Bonus warehouse (store) distribution 257,000†
Readers per copy 2. 3††
†Circulation is audited annually by AAM. Above quantity as of November 2017.
††GfK MRI 2017 reader study ( 2. 3 readers per copy).
Regional Four-Color Rates
FULL PAGE HALF PAGE
Northwest (Rate base 1,710,000) $40,000 $24,000
Alaska, Idaho, Montana, Oregon, northern Utah, Washington (67 locations)
Bay Area (Rate base 1,654,000) $38,500 $23,100
Northern California area, northern Nevada (57 locations)
Los Angeles Area (Rate base 1,755,000) $40,500 $24,300
Plus Hawaii (62 locations)
San Diego (Rate base 1,306,000) $30,000 $18,000
San Diego area, Arizona, Colorado, southern Nevada, southern Utah, New Mexico (56 locations)
Midwest (Rate base 2,193,000) $46,000 $27,600
Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota,
Ohio, South Dakota, Wisconsin (89 locations)
Texas (Rate base 777,000) $18,000 $10,800
Kansas, Louisiana and Texas (33 locations)
Northeast (Rate base 1,958,000) $44,000 $26,400
Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, Ne w York,
Pennsylvania, Vermont, Virginia, Washington, D.C. (92 locations)
Southeast (Rate base 1,357,000) $31,000 $18,600
Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee (58 locations)
Publication Schedule 2018
ISSUE CLOSE MATERIALS DUE PUBLICATION
January 2018 November 15 November 22 January 1
February 2018 December 13 December 20 February 1
March 2018 January 17 January 24 March 1
April 2018 February 14 February 21 April 1
May 2018 March 14 March 21 May 1
June 2018 April 16 April 23 June 1
July 2018 May 16 May 23 July 1
August 2018 June 15 June 22 August 1
September 2018 July 18 July 25 September 1
October 2018 August 15 August 22 October 1
November 2018 September 14 September 21 November 1
December 2018 October 19 October 26 December 1
I N D E P E N D E N T N A T I O N A L R E P R E S E N T A T I O N : Frank Colonno, Media Partners Group, LLC | 201-962-2759 | email@example.com
C O R P O R A T E A D V E R T I S I N G S A L E S : Kathi Tipper-Holgersen | 425-313-6581 | firstname.lastname@example.org